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Research papers

Some applications of a mathematical model of consumer purchase

In this paper I want to outline two applications of a mathematical model for consumer purchasing data. Apart from their own direct interest, these applications may serve to illustrate how a mathematical model can he useful for two somewhat different...

Catalogue: ESOMAR Conference 1962: Research Into Certain Advertising Problems
Author: Andrew S. C. Ehrenberg
June 15, 1962
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Citation

Ehrenberg, A. S. (1962a, June 15). Some applications of a mathematical model of consumer purchase. ANA - ESOMAR. Retrieved December 07, 2023, from


https://ana.esomar.org/documents/some-applications-of-a-mathematical-model-of-consumer-purchase


Research papers

Markov chain processes and applications to marketing research

The applications of mathematics in the development of sampling methods are generally well known and appreciated. However, mathematics is now engaged in other problem-solving roles which will be just as important to marketers in the future as sampling...

Catalogue: ESOMAR Conference 1962: Research Into Certain Advertising Problems
Authors: Solomon Dutka, Lester R. Frankel
June 15, 1962
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Citation

Dutka and Frankel (1962a, June 15). Markov chain processes and applications to marketing research. ANA - ESOMAR. Retrieved December 07, 2023, from


https://ana.esomar.org/documents/markov-chain-processes-and-applications-to-marketing-research


Research papers

Mytho-mathematosis in marketing decisions?

We think that the authors are not too satisfied with the horizons, opened by their approach, either. The practical conclusions they reach in the case of shipping companies versus airlines did not need the whole mathematical program machinery that has...

Catalogue: ESOMAR Conference 1960
Author: Jan L. Wage
June 15, 1960
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Citation

Wage, J. L. (1960a, June 15). Mytho-mathematosis in marketing decisions?. ANA - ESOMAR. Retrieved December 07, 2023, from


https://ana.esomar.org/documents/mytho-mathematosis-in-marketing-decisions-