You searched for: "" but we corrected it to "*"

Did you mean to search for ""? Click here to show those results.

The results has been filter on Tags containing Insight.
ANA has found 268 results for you, in 1244 ms.
Didn’t find what you were looking for? Try the Advanced Search!

Research papers

Advertising in magazines

The paper presents research findings of Sesame, a survey including hundreds of advertising campaigns in the various media, designed to compare average media effectiveness - and the methodology used for this survey. The results show the specific...

Catalogue: Seminar 1997: New Challenges And Opportunities For The Publishing Industry
Authors: Marc Vincent, Annick Vincent
June 15, 1997
×

Citation

Vincent and Vincent (1997a, June 15). Advertising in magazines. ANA - ESOMAR. Retrieved April 27, 2024, from


https://ana.esomar.org/documents/advertising-in-magazines


Research papers

Consumption values and brand attachment

This paper presents an exploratory qualitative investigation which aims to clarify the types of relationships consumers have with familiar products and brands and the extent to which this familiar "brandscape" can arouse attachment behaviour. The...

Catalogue: ESOMAR Congress 1996: Changing Business Dynamics
Author: Benoit Heilbrunn
September 1, 1996
×

Citation

Heilbrunn, B. (1996a, September 01). Consumption values and brand attachment. ANA - ESOMAR. Retrieved April 27, 2024, from


https://ana.esomar.org/documents/consumption-values-and-brand-attachment


Research papers

From bancassurance and assurfinance to "all finance"

This paper gives a brief insight into the developments which have led to the “AH Finance” concept. The disappearance of clear-cut boundaries in a number of areas, as well as current technological possibilities have resulted in the...

Catalogue: ESOMAR/EFMA Seminar 1996: Consumer Trends In Banking And Insurance
Authors: Piet Lambrechts, Ton Merks
May 1, 1996
×

Citation

Lambrechts and Merks (1996a, May 01). From bancassurance and assurfinance to "all finance". ANA - ESOMAR. Retrieved April 27, 2024, from


https://ana.esomar.org/documents/from-bancassurance-and-assurfinance-to-all-finance-


Research papers

Video insight

Video Insight is a technique which was developed to adapt qualitative research techniques to local cultures in the Middle East. It is believed that this technique does not only offer a higher level of depth, insight and feel for products and...

Catalogue: MENAP Forum 1996: Pressure On Profit
Authors: Mansour El-Ganady Allaf, Mansour El-Ganady
March 1, 1996
×

Citation

Allaf and El-Ganady (1996a, March 01). Video insight . ANA - ESOMAR. Retrieved April 27, 2024, from


https://ana.esomar.org/documents/video-insight-


Research papers

Designing and implementing international joint marketing ventures

What are the specific events and decisions that actually occur in the identification, design, and implementation of joint ventures involving Western enterprises and East European enterprises? To answer this question a case study research program is...

Catalogue: Conference 1991: International Marketing Research
Authors: Arch G. Woodside, Jozsef Kandiko, Wilfried Vyslozil
June 15, 1991
×

Citation

Woodside, Kandiko and Vyslozil (1991a, June 15). Designing and implementing international joint marketing ventures. ANA - ESOMAR. Retrieved April 27, 2024, from


https://ana.esomar.org/documents/designing-and-implementing-international-joint-marketing-ventures


Research papers

Using continuous consumer panels for established brand advertising strategy testing

Managing the advertising function for established brands requires an understanding of the nature of the advertising-sales relationship. Historically, both experimental and non-experimental approaches have been used to investigate this relationship,...

Catalogue: Seminar 1987: Improving The Use Of Consumer Panels For Marketing Decisions
Author: Jan Willem Bol
June 15, 1987
×

Citation

Bol, J. (1987a, June 15). Using continuous consumer panels for established brand advertising strategy testing. ANA - ESOMAR. Retrieved April 27, 2024, from


https://ana.esomar.org/documents/using-continuous-consumer-panels-for-established-brand-advertising-strategy-testing


Research papers

Qualitative data

This paper is concerned with applications rather than techniques per se. That is, with the results of using some of the techniques Sampson described, in several different product category and service fields. Our emphasis is on ‘added value’...

Catalogue: ESOMAR Monograph Series Vol.2: Qualitative Research- The 'New', The 'Old' And A Question Mark
Authors: Peter Sampson, Monika Bhaduri
January 1, 1987
×

Citation

Sampson and Bhaduri (1987a, January 01). Qualitative data. ANA - ESOMAR. Retrieved April 27, 2024, from


https://ana.esomar.org/documents/qualitative-data


Research papers

Marketing research applied to health and social welfare

The paper discusses and demonstrates the effectiveness of marketing research techniques in the specialised area of health and social planning. The prime objective of the research was to gain insight into the health and social needs of a highly...

Catalogue: ESOMAR Congress 1983: Demonstrating The Contribution Of Research
Author: Peter Michael Chisnall
June 15, 1983
×

Citation

Chisnall, P. M. (1983a, June 15). Marketing research applied to health and social welfare. ANA - ESOMAR. Retrieved April 27, 2024, from


https://ana.esomar.org/documents/marketing-research-applied-to-health-and-social-welfare


Research papers

From product development to product launch

While there is an extensive literature which deals with the subject of new product development, very little reference is made to the launch or commercialisation phase. Similarly, most texts on marketing management appear to assume that products are...

Catalogue: Seminar 1981: Industrial Marketing Research
Author: Michael J. Baker
October 1, 1981
×

Citation

Baker, M. J. (1981a, October 01). From product development to product launch. ANA - ESOMAR. Retrieved April 27, 2024, from


https://ana.esomar.org/documents/from-product-development-to-product-launch