Resources Library by ANA

Survey samples for place-based media research

Today’s environment has increased the need for advertisers to reach consumers outside the home. This has contributed to the growth of place- based media. Audience estimates for traditional media have historically been based on probability based...

Catalogue: ESOMAR/ARF/JMA Conference 1997: Fit for the global future?

Authors: Tim Dolson, Ceril Shagrin

Company: Nielsen

June 15, 1997

Internet surveys

The paper describes the results of one of the first commercial surveys to be conducted in the United Kingdom over the Internet. It directly compares email and postal methods of data collection. The results show a major advantage for email in terms of...

Catalogue: ESOMAR/EMAC Symposium 1996: Research Methodologies For 'The New Marketing'

Author: Pete Comley

November 1, 1996

Mystery shopping

This paper looks at the evolution of large scale mystery shopping survey programmes, which in many instances is being driven by financial institutions. It describes how NOP has reacted to both the development of the market for performance measurement...

Catalogue: ESOMAR/EFMA Seminar 1996: Consumer Trends In Banking And Insurance

Authors: Jon Armstrong, Carole Arvanitis

May 1, 1996

Challenges of agricultural market research in Russia

Russia is a vast agricultural market; even in the current depressed state of the economy, farm inputs represent multi-billion dollar purchases. Consumer market research is developing rapidly, but with interviewers located in the large cities with...

Catalogue: Seminar 1996: European Agri-Business Under Pressure

Author: Vladimir Lapin

February 1, 1996

Let me show you our holiday video.....?

At the beginning of the 1990’s, it was recognised that the existing information on the volume and value of tourism and the characteristics of the visitor market was inadequate as an input to the forward planning and development of tourism on...

Catalogue: ESOMAR Congress 1995: Making The Decision

Authors: Chris Brock, Tom Costley

September 1, 1995

Research on the radio listening audience in Italy

In this paper the authors present the up to date situation of the surveys on the radio listening audience in Italy. The first part of the paper contains a brief description of the evolution in recent years of the radio in Italy and of the surveys...

Catalogue: Radio Research Symposium 1995

Authors: Leonardo Abbruzzese, Giorgio Visintini

Companies: Unicab Italia S.p.A, SWG Spa

July 1, 1995

The health insurance system

The paper discusses the benefit of the introducing of the health insurance system in the Czech Republic. It explains the role of particular subjects of the system : government, health insurance companies, providers of the health care and clients....

Catalogue: CEE Conference 1995: Towards A Market Economy

Author: Vojtech Spacil

April 1, 1995

How to determine the size of a sample

How should I decide on the sample size for a survey? That is a question often posed by survey researchers to statisticians. It is difficult to answer simply as in market research we carry out surveys which more often than not carry a large number of...

Catalogue: ESOMAR Teach-In Seminar 1995: All You Ever Wanted To Know About Sampling, Statistics And Questionnaires

Author: Paul Harris

February 14, 1995

Customer satisfaction application in the information technology sector

If we had to sum up this telephone survey in three words, they would be: simplicity, speed and performance. The research has been carried out on a continuous basis in year-long waves. It relies heavily on PCs: not only for the actual interviews, but...

Catalogue: B2B Marketing Seminar 1994: Reengineering Of Traditional Market Research

Author: Luciana Traversari

Company: DOXA

June 15, 1994