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Research reports

Qualitative research on Memoire Cherie

The general objective is to generate a relevant brandimage for Memoire Cherie which will position it relativeto other brands, and provide the basis for an advertisingcampaign in the form of a creative concept. 

Catalogue: CRAM/Peter Cooper Archive Collection
Author: CRAM/Peter Cooper Archive
December 1, 1975

Research reports

An investigation to subscribe to a major qualitative review of prepared soup market in the UK

At the end of March 1975 CRAM Ltd, the country's leading specialistsin psychological consumer research, will undertake a large-scalequalitative research study of the Prepared Soup Market. The research will provide a Motivational Analysis of...

Catalogue: CRAM/Peter Cooper Archive Collection
Author: CRAM/Peter Cooper Archive
February 17, 1975

Research reports

Qualitative research into the brand image of Rose's

Rose's and JWT have agreed that there is an opportunityto extend the range of new food and drink products marketedunder Rose's brand name. These products are intendedto be branded strongly in the Rose's idiom and to bedeveloped to complement the...

Catalogue: CRAM/Peter Cooper Archive Collection
Author: CRAM/Peter Cooper Archive
December 12, 1974

Research reports

Report on trade and consumer research on Beekay-Bauknecht

Beekay-Bauknecht is manufacturers of 'completekitchens', i.e. both units and appliances, and in Germanyare second only to Poggenpohl. The research was required toassess their position, in qualitative terms, on the Britishmarket, in order to assist...

Catalogue: CRAM/Peter Cooper Archive Collection
Author: CRAM/Peter Cooper Archive
September 10, 1974

Research reports

Report on image and depth research on peas

This research was commissioned in order to derive suitablescaling measures and vocabulary for discriminating Bird'sEye Peas' imagery and emotional and product characteristics.Such language would assist in the planned monitoring offrozen pea usage and...

Catalogue: CRAM/Peter Cooper Archive Collection
Author: CRAM/Peter Cooper Archive
July 12, 1974

Research reports

Report on qualitative research on Hiltone press advertising

Hiltone currently is believed to have a somewhatnegative and old fashioned brand image. The product isdue to be relaunched in 1975 but for 1974 the pressadvertising is intended to promote a better imagefor the brand. Leo Burnett has produced a new...

Catalogue: CRAM/Peter Cooper Archive Collection
Author: CRAM/Peter Cooper Archive
February 23, 1974

Research reports

Report on consumer attitudes to financial institutions

The Agency is preparing an advertising campaign for1974 for Security Trust which will involve reference toand descriptions of financial services, particularlybanking and personal loans. As this is a highly sensitivearea, it is critical that the...

Catalogue: CRAM/Peter Cooper Archive Collection
Author: CRAM/Peter Cooper Archive
January 2, 1974

Research reports

Thwaites image study

The total research program was initiated in order toderive a composite picture of how Thwaites as a company wasseen by its customers - both consumers and the Trade.This report concerns the questionnaire study which wascarried out following an initial...

Catalogue: CRAM/Peter Cooper Archive Collection
Author: CRAM/Peter Cooper Archive
October 23, 1973

Research reports

Image research

The total research project was initiated in order toderive a composite picture of how Thwaites as a company isseen by its customers - both the consumers who drink Thwaites products and the Trade who sell those products. About this...

Catalogue: CRAM/Peter Cooper Archive Collection
Author: CRAM/Peter Cooper Archive
August 19, 1973