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Qualitative research on Memoire Cherie

Date of publication: December 1, 1975

Catalogue: CRAM/Peter Cooper Archive Collection

Author: CRAM/Peter Cooper Archive

Abstract:

The general objective is to generate a relevant brand image for Memoire Cherie which will position it relative to other brands, and provide the basis for an advertising campaign in the form of a creative concept. 

CRAM/Peter Cooper Archive

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Qualitative research on Yorkie

Catalogue: CRAM/Peter Cooper Archive Collection

Author: CRAM/Peter Cooper Archive

 

November 1, 1977

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Citation

, C. (1977a, November 01). Qualitative research on Yorkie. ANA - ESOMAR. Retrieved October 31, 2025, from


https://ana.esomar.org/documents/qualitative-research-on-yorkie


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Qualitative research on Cinzano

Catalogue: CRAM/Peter Cooper Archive Collection

Author: CRAM/Peter Cooper Archive

 

September 1, 1977

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, C. (1977a, September 01). Qualitative research on Cinzano. ANA - ESOMAR. Retrieved October 31, 2025, from


https://ana.esomar.org/documents/qualitative-research-on-cinzano


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A qualitative research perspective on international marketing research

Catalogue: Seminar 1976: International Market Research

Author: John R. Goodyear

 

April 1, 1976

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Citation

Goodyear, J. R. (1976a, April 01). A qualitative research perspective on international marketing research. ANA - ESOMAR. Retrieved October 31, 2025, from


https://ana.esomar.org/documents/a-qualitative-research-perspective-on-international-marketing-research


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Citation

, C. (1975a, December 01). Qualitative research on Memoire Cherie . ANA - ESOMAR. Retrieved October 31, 2025, from


https://ana.esomar.org/documents/a-qualitative-research-perspective-on-international-marketing-research