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Qualitative research on Memoire Cherie

Date of publication: December 1, 1975

Catalogue: CRAM/Peter Cooper Archive Collection

Author: CRAM/Peter Cooper Archive

Abstract:

The general objective is to generate a relevant brand image for Memoire Cherie which will position it relative to other brands, and provide the basis for an advertising campaign in the form of a creative concept. 

CRAM/Peter Cooper Archive

Author

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Research Reports

Qualitative research into Chique advertising developments

Catalogue: CRAM/Peter Cooper Archive Collection

Author: CRAM/Peter Cooper Archive

 

August 1, 1976

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Citation

, C. (1976a, August 01). Qualitative research into Chique advertising developments. ANA - ESOMAR. Retrieved September 25, 2023, from


https://ana.esomar.org/documents/qualitative-research-into-chique-advertising-developments


Research Reports

Qualitative research on new alternative advertising concepts for 'Vedra'

Catalogue: CRAM/Peter Cooper Archive Collection

Author: CRAM/Peter Cooper Archive

 

January 13, 1975

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Citation

, C. (1975a, January 13). Qualitative research on new alternative advertising concepts for 'Vedra'. ANA - ESOMAR. Retrieved September 25, 2023, from


https://ana.esomar.org/documents/qualitative-research-on-new-alternative-advertising-concepts-for-vedra-


Research Papers

The testing and development of innovative fragrances

Catalogue: Seminar 1991: Fine Fragrances And Fragrances In Consumer Products

Author: Tom McGee

Company: Givaudan

June 15, 1991

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Citation

McGee, T. (1991a, June 15). The testing and development of innovative fragrances. ANA - ESOMAR. Retrieved September 25, 2023, from


https://ana.esomar.org/documents/the-testing-and-development-of-innovative-fragrances


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Citation

, C. (1975a, December 01). Qualitative research on Memoire Cherie . ANA - ESOMAR. Retrieved September 25, 2023, from


https://ana.esomar.org/documents/the-testing-and-development-of-innovative-fragrances