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Research reports

Concept and product research into pop wines

This research was undertaken to assess the likely effectiveness of the four new approaches, bearing in mindthe proposed packaging, product, price, and distribution.This involved examining consumer acceptance of the twocomplete brand concepts...

Catalogue: CRAM/Peter Cooper Archive Collection
Author: CRAM/Peter Cooper Archive
March 5, 1975
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Citation

, C. (1975a, March 05). Concept and product research into pop wines. ANA - ESOMAR. Retrieved April 28, 2024, from


https://ana.esomar.org/documents/concept-and-product-research-into-pop-wines


Research reports

Qualitative research on access systems

Black end Decker Ltd., have been considering thedevelopment of 'access systems' i.e., extension-ladders,step-ladders, convertible-ladders, etc. Two systems ereunder consideration and this report is concerned withthat known as the Hughes System. The...

Catalogue: CRAM/Peter Cooper Archive Collection
Author: CRAM/Peter Cooper Archive
November 10, 1974
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Citation

, C. (1974a, November 10). Qualitative research on access systems . ANA - ESOMAR. Retrieved April 28, 2024, from


https://ana.esomar.org/documents/qualitative-research-on-access-systems-


Research reports

Quantitative consumer appraisal of Polaris carbonated drinks

Cadbury Schweppes Limited is currently progressingProject Polaris which is concerned with the developmentof high-quality carbonated drinks, positioned as anew sophisticated range of drinks for adults. The research was required into the levels of...

Catalogue: CRAM/Peter Cooper Archive Collection
Author: CRAM/Peter Cooper Archive
September 11, 1974
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Citation

, C. (1974a, September 11). Quantitative consumer appraisal of Polaris carbonated drinks. ANA - ESOMAR. Retrieved April 28, 2024, from


https://ana.esomar.org/documents/quantitative-consumer-appraisal-of-polaris-carbonated-drinks


Research reports

Qualitative research into the potential for an aerosol fabric deodorant

Ciba-Geigy Ltd. is currently exploring the possibledevelopment of an aerosol fabric deodorant. Thisproduct has three main areas of application:1. For use on infrequently cleaned clothes suchas men's suits and other outdoor clothes. The product could...

Catalogue: CRAM/Peter Cooper Archive Collection
Author: CRAM/Peter Cooper Archive
July 3, 1974
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Citation

, C. (1974a, July 03). Qualitative research into the potential for an aerosol fabric deodorant . ANA - ESOMAR. Retrieved April 28, 2024, from


https://ana.esomar.org/documents/qualitative-research-into-the-potential-for-an-aerosol-fabric-deodorant-


Research reports

Psycho-synectic research into the potential for impregnated tissues

The general purpose of this research was twofold:Firstly, to generate with consumers asmany products lead as possible which arein one way or another related to ImpregnatedTissues.Secondly, to indicate at a preliminary levelwhich of those...

Catalogue: CRAM/Peter Cooper Archive Collection
Author: CRAM/Peter Cooper Archive
July 1, 1974
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Citation

, C. (1974a, July 01). Psycho-synectic research into the potential for impregnated tissues . ANA - ESOMAR. Retrieved April 28, 2024, from


https://ana.esomar.org/documents/psycho-synectic-research-into-the-potential-for-impregnated-tissues-


Research papers

A case history of TvTimes

It is my intention to review the editorial research carried out for TVTimes since 1968, and to attempt to assess how and where it contributed to the development of the magazine. In the six years of its life, TvTimes has changed in many ways and of...

Catalogue: Seminar 1974: Editorial Research In The Publishing Industry
Author: Alwyn Wise
June 15, 1974
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Citation

Wise, A. (1974a, June 15). A case history of TvTimes. ANA - ESOMAR. Retrieved April 28, 2024, from


https://ana.esomar.org/documents/a-case-history-of-tvtimes


Research reports

Qualitative analysis of Bissell and Shamporal Carpet shampooer hiring systems

The research was required into the relative acceptability ofthe Bissell and Shamporal Carpet Shampooer hiring systemswith especial emphasis on the perceived strengths (andpotential strengths) of the Bissell system.Group discussions were felt to be...

Catalogue: CRAM/Peter Cooper Archive Collection
Author: CRAM/Peter Cooper Archive
June 3, 1974
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Citation

, C. (1974a, June 03). Qualitative analysis of Bissell and Shamporal Carpet shampooer hiring systems . ANA - ESOMAR. Retrieved April 28, 2024, from


https://ana.esomar.org/documents/qualitative-analysis-of-bissell-and-shamporal-carpet-shampooer-hiring-systems-


Research reports

Qualitative research into chicken casserole sauces

Smedley-H.P. Ltd. is currently progressing thedevelopment of a sauce to be used in the cooking ofChicken Casseroles. This has been developed in theUSA, and results of consumer research conducted therehave been quite favorable. These results may...

Catalogue: CRAM/Peter Cooper Archive Collection
Author: CRAM/Peter Cooper Archive
April 18, 1974
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Citation

, C. (1974a, April 18). Qualitative research into chicken casserole sauces. ANA - ESOMAR. Retrieved April 28, 2024, from


https://ana.esomar.org/documents/qualitative-research-into-chicken-casserole-sauces


Research reports

Fidomeat repositioning study

Repositioning of Fidomeat is planned to compete more effectively in the pet food market segment. Distribution would also be extended nationally and into grocers/supermarkets. The research objectives were:1. To determine the initial reaction to the...

Catalogue: CRAM/Peter Cooper Archive Collection
Author: CRAM/Peter Cooper Archive
April 1, 1974
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Citation

, C. (1974a, April 01). Fidomeat repositioning study . ANA - ESOMAR. Retrieved April 28, 2024, from


https://ana.esomar.org/documents/fidomeat-repositioning-study-