Qualitative research into the potential for an aerosol fabric deodorant

Date of publication: July 3, 1974


Ciba-Geigy Ltd. is currently exploring the possible development of an aerosol fabric deodorant. This product has three main areas of application:

1. For use on infrequently cleaned clothes such as men's suits and other outdoor clothes. The product could also be used to deodorize the inside of shoes.

2. For use on soft furnishings, s u ch as curtains, carpets, loose covers, etc;

3. For use on mattresses.

Accordingly, the general purpose of the research was to explore the credibility and acceptability of the concept of an aerosol fabric deodorant which would have the functions outlined above. 

About this collection: 
Peter Cooper (1936-2010) was co-founder of Cooper Research & Marketing, later CRAM International, with his wife Jackie French. Cooper studied Clinical Psychology at the University of Manchester where he became a Lecturer in the early 1960s. He became involved in conducting commercial Motivational Research and by 1968 opened Cooper Research & Marketing in Manchester. Cooper was one of the key pioneers of what we now know as Qualitative Research. CRAM opened its London office in Wimpole Street in 1970 and moved to 53 St Martins Lane, WC2N 4EA, in 1972 where it remained until Peter's passing in 2010. The company changed its name to CRAM International in around 1985/86, reflecting the increasingly international nature of its work. The CRAM/Peter Cooper Archive Collection, which includes commercial research reports and early academic papers, has been preserved by Peter's children, Diana, Helen and Jonathan, and his colleague Simon Patterson. The scanning of the Archive has been supported by ESOMAR, AMSR, Peter's colleague Dr Alan Branthwaite & family, the Cooper family, and QRi Consulting. The CRAM/Peter Cooper Archive Collection is managed by QRi Consulting. The CRAM logo and CRAM International name are Registered Trademarks and the property of QRi Consulting.

CRAM/Peter Cooper Archive


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Research Papers

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Research Papers

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