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Videos

The Internet of Things

The Internet of Things (IoT), the network of physical objects that contain embedded technology to communicate and sense or interact with their internal states or the external environment, has quickly become a hot topic for 21st century businesses and...

Catalogue: Big Data World 2016: Understanding People Through Smart Data
Author: Miguel Ramos
Company: Forsta
June 15, 2016

Videos

Re-imagine marketing research

Imagine a world in which communications through all touchpoints are 'RAVES', which stands for being RELEVANT and RESPECTFUL, ACTIONABLE, VALUABLE whether in monetary, cognitive or emotional terms and provide an exceptional EXPERIENCE, telling a...

Catalogue: Congress 2016: #WOW
Author: Jerry (Yoram) Wind
June 15, 2016

Videos

Hurry up! And wait! The road to research impact

ESOMAR’s Director General Finn Raben has rightly pointed out the absolute critical role of client-side researchers in determining the future of our industry. Yet, how well do major corporations actually manage their consumer insights functions?...

Catalogue: Congress 2016: #WOW
Authors: Simon Chadwick, Ravi Dhar, Christine Barton
June 15, 2016

Videos

The past, present, and future of world building: An overview of the state of virtual reality

We have been world builders and storytellers since the beginning of time, and now with virtual reality we have the tools and the means to build worlds like we never have before. Virtual reality has already begun to change the entertainment,...

Catalogue: Congress 2016: #WOW
Author: Jennifer Duong
June 15, 2016

Videos

Gen-Zurveys

What will research look like in 2020 and beyond? Let us take you through a day in the life of a GenZ researcher. This future generation will not only be your newest consumer, but they will also dominate the job market as future researchers and...

Catalogue: Congress 2015: Revelations
Authors: Annelies Verhaeghe, Katia Pallini, Joeri Van den Bergh
Company: InSites Consulting
June 15, 2015

Videos

The Internet of Things will make the connected life a reality

In "The Fearless CEO" issued by Hoggett Bowers, they quote the CEO of a global consumer food business. In response to the explosion in mobile media, technology and resultant changes in consumer and retailer behaviour he said his goal was to be a...

Catalogue: Asia Pacific 2015: Asia Means Business
Authors: Chris Riquier, Matthew Smith
Company: KANTAR TNS Malaysia
June 15, 2015

Videos

Straight from the client

What transformations would you like to see in the field of MR in the MENAP region in the coming 5 years?

Catalogue: MENAP Forum 2015: Leading Transformation
Authors: Tarek ElNagdy, Mohmoud Aburayyan, Catrinel Lyon, Federico Trovato, Muhammad Masood Ali Khan
June 15, 2015

Videos

The chance of a lifetime

What happens when a business hasn't shown either growth, or profit, for 10 years?This is the story of a business that was totally given up on. Teams working on it were busy trying to move to other businesses. Morale was non existent.One single piece...

Catalogue: Congress 2015: Revelations
Author: Namita Mediratta
June 15, 2015

Videos