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The Internet of Things

Date of publication: June 15, 2016

Catalogue: Big Data World 2016: Understanding People Through Smart Data

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Author: Miguel Ramos

Abstract:

The Internet of Things (IoT), the network of physical objects that contain embedded technology to communicate and sense or interact with their internal states or the external environment, has quickly become a hot topic for 21st century businesses and Market Research businesses in particular. By attending this firestarter presentation, market researchers will answer questions, such as: what is the state of the Internet of Things (IoT) and how will it evolve in the coming years? How can research companies help their clients make the most of new insights derived from smart objects? What are the best practices of incorporating IoT insights into your research programs? What are some current examples of market researchers who have harnessed the value of incorporating IoT insights to research?

Miguel Ramos

Author

This is a long description of some author details.

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Fad and progress in motivation research Authors: Herta Herzog
Methodological considerations regarding marketing research for consumer durable goods Authors: Leif Holbaek-Hanssen
Service after sale and studies of market for business Authors: Archibald Maddock Crossley
Some comments on the use of 3D and strip film Authors: Henry Charles Briant
The "steps-and-parts" model for polling Authors: Stuart Carter Dodd, Chahin Turabian
What are durable and capital goods? Authors: N. H. Pearson
Consumers economic expectations and intentions as revealed by sample surveys Authors: Henry Durant
Economic forecasts with special reference to field studies Authors: Jan van Rees
Market research for petroleum products in the automotive field Authors: D. Leerentveld
Research and decision Authors: H. S. Rich, J. S. Smith
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Citation

Ramos, M. (2016a, June 15). The Internet of Things. ANA - ESOMAR. Retrieved July 26, 2024, from


https://ana.esomar.org/documents/the-internet-of-things