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The past, present, and future of world building: An overview of the state of virtual reality

Date of publication: June 15, 2016

Catalogue: Congress 2016: #WOW

Author: Jennifer Duong

Abstract:

We have been world builders and storytellers since the beginning of time, and now with virtual reality we have the tools and the means to build worlds like we never have before. Virtual reality has already begun to change the entertainment, advertising, and gaming sectors... and it's just the beginning. Come explore the impact and implications of world building in virtual reality!

Jennifer Duong

Author

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Duong, J. (2016a, June 15). The past, present, and future of world building: An overview of the state of virtual reality. ANA - ESOMAR. Retrieved April 04, 2025, from


https://ana.esomar.org/documents/virtual-future-real-life-or-fantasy