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Research reports

How the public sees the travel agent

The following informal look at the psychology ofvisiting a travel agent and taking the holiday arrangedby him is based on a paper given at the 1973 A.B.T.A.Conference in Palma, Majorca. About this collection:Peter Cooper (1936-2010) was...

Catalogue: CRAM/Peter Cooper Archive Collection
Author: CRAM/Peter Cooper Archive
April 27, 1973
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Citation

, C. (1973a, April 27). How the public sees the travel agent. ANA - ESOMAR. Retrieved February 06, 2023, from


https://ana.esomar.org/documents/how-the-public-sees-the-travel-agent