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Research papers

Centralised multi-national research in the travel industry

The paper queries whether the "international consumer" exists as such; in determining the best research method in multi-country research projects, it suggests that no single rigid approach (standardised comparability:non-comparability,...

Catalogue: ICC/ESOMAR Symposium 1984: International Marketing Research
Author: Peter B. Hodgson
June 15, 1984
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Citation

Hodgson, P. B. (1984a, June 15). Centralised multi-national research in the travel industry. ANA - ESOMAR. Retrieved May 15, 2024, from


https://ana.esomar.org/documents/centralised-multi-national-research-in-the-travel-industry


Research papers

Information technology bypasses boundaries

At this moment centralised international data collection via telephone is the most dominant form. Since it first started hesitantly in Europe about five years ago, enough experience has now been gathered to evaluate its benefits, its complications,...

Catalogue: ICC/ESOMAR Symposium 1984: International Marketing Research
Author: Emile M. C. van Westerhoven
June 15, 1984
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Citation

van Westerhoven, E. M. (1984a, June 15). Information technology bypasses boundaries. ANA - ESOMAR. Retrieved May 15, 2024, from


https://ana.esomar.org/documents/information-technology-bypasses-boundaries


Research papers

The evaluation of below-the-line activity by ad hoc field research

The author has attempted to show that conducting ad hoc survey research to determine the effectiveness of below- the-line activities is a viable but difficult field to work in. Once a decision has been made as to what performance criterion variables...

Catalogue: Market Researchers Look At Advertising: A Collection of ESOMAR papers 1949-1979
Author: Peter Sampson
June 15, 1980
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Citation

Sampson, P. (1980a, June 15). The evaluation of below-the-line activity by ad hoc field research . ANA - ESOMAR. Retrieved May 15, 2024, from


https://ana.esomar.org/documents/the-evaluation-of-below-the-line-activity-by-ad-hoc-field-research-


Research papers

Standardising advertising for the international market

Should advertising of various products and services be standardized in the international market, or are there too many cultural obstacles? Should gasoline or petrol products, a hand lotion, clothing, and other products be advertised in essentially...

Catalogue: Market Researchers Look At Advertising: A Collection of ESOMAR papers 1949-1979
Author: Steuart Henderson Britt
June 15, 1980
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Citation

Britt, S. H. (1980a, June 15). Standardising advertising for the international market . ANA - ESOMAR. Retrieved May 15, 2024, from


https://ana.esomar.org/documents/standardising-advertising-for-the-international-market-


Research papers

European perceptions of competition and economic relationships between Japan, Europe and the USA

Gallup International was commissioned by Hakuhodo Inc., acting on behalf of the Japanese Foreign Ministry, to conduct a survey on the Image of Japan in Europe today. Approximately 1000 people were interviewed by the Gallup affiliates in each of the...

Catalogue: AMA/ESOMAR Conference 1979: It Won't Work Here
Author: Gordon Heald
March 1, 1979
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Citation

Heald, G. (1979a, March 01). European perceptions of competition and economic relationships between Japan, Europe and the USA. ANA - ESOMAR. Retrieved May 15, 2024, from


https://ana.esomar.org/documents/european-perceptions-of-competition-and-economic-relationships-between-japan-europe-and-the-usa


Research papers

Should multi-country advertising research be universal or unique?

Every time we are asked to do cross-national advertising research, we must worry about comparability of data across countries. Unfortunately, we still do not know the situations and conditions under which we can clearly justify a universal approach...

Catalogue: AMA/ESOMAR Conference 1979: It Won't Work Here
Author: Jagdish N. Sheth
March 1, 1979
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Citation

Sheth, J. N. (1979a, March 01). Should multi-country advertising research be universal or unique?. ANA - ESOMAR. Retrieved May 15, 2024, from


https://ana.esomar.org/documents/should-multi-country-advertising-research-be-universal-or-unique-


Research papers

Internationalizing marketing research

This treatise concerns the trending European-United States research environment and the inherent opportunity to internationalize marketing research practices. The first half addresses key factors drawing Europe and the United States closer together...

Catalogue: AMA/ESOMAR Conference 1979: It Won't Work Here
Author: John G. Keane
March 1, 1979
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Citation

Keane, J. G. (1979a, March 01). Internationalizing marketing research. ANA - ESOMAR. Retrieved May 15, 2024, from


https://ana.esomar.org/documents/internationalizing-marketing-research


Research papers

ECC veterinary legislation

The outlines of those veterinary preventive measures which have to he practised in relation to modern industrialised animal production are given, with a special emphasis on the protection of domestic animals against specific pathogenic agents and the...

Catalogue: Seminar 1976: The Future Of The Animal Health Care Market
Author: Hans J. Bendixen
November 24, 1976
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Citation

Bendixen, H. J. (1976a, November 24). ECC veterinary legislation. ANA - ESOMAR. Retrieved May 15, 2024, from


https://ana.esomar.org/documents/ecc-veterinary-legislation


Research papers

Globalization- Segmentation- Standardization

Simultaneously with the increase of international economic operations - as well capital- as product- transactions - there is a growing interest in different aspects of international marketing. In many fields however, the evolution of the...

Catalogue: Seminar 1976: International Market Research
Author: Walter Pintens
April 1, 1976
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Citation

Pintens, W. (1976a, April 01). Globalization- Segmentation- Standardization . ANA - ESOMAR. Retrieved May 15, 2024, from


https://ana.esomar.org/documents/globalization--segmentation--standardization-