Abstract:
At this moment centralised international data collection via telephone is the most dominant form. Since it first started hesitantly in Europe about five years ago, enough experience has now been gathered to evaluate its benefits, its complications, and also its disadvantages. I will limit this part about international telephone research to Computer Assisted Telephone Interviewing, or CATI. These interviewing procedures are in line with the standardisation and capital-intensive situation.
Research Papers
The computerised automatic ironing machine
Catalogue: ESOMAR Congress 1986: Anticipation And Decision Making
Authors: Ray Dallin, Dan Hagan, Emile M. C. van Westerhoven
 
June 15, 1986
Research Papers
Covering non-response: Does it pay?
Catalogue: ESOMAR Congress 1978: Value For Money In Market And Social Research
Author: Emile M. C. van Westerhoven
 
September 1, 1978
Research Papers
International marketing on the World Wide Web
Catalogue: ESOMAR Net Effects 1999
Authors: Ken Sturgeon, Simon Winter
Company: RONIN International
June 15, 1999
