Resources Library by ANA

Research into methods of measuring television audiences and data requirements for the British television advertising industry

JICTAR is responsible for collecting the research requirements of its members, formulating a research system which will meet these requirements and preparing a specification for this system and awarding a contract to a research company to operate the...

Catalogue: ESOMAR/WAPOR Congress 1969

Author: Tony Twyman

June 15, 1969

Researching research the market for TV commercials pre-testing

The Gallup Poll carried out a survey of market researchers early this year. A sample of 54 market research managers from leading advertisers and advertising agencies were interviewed. The objectives of the survey were as follows: 1. To obtain an...

Catalogue: ESOMAR/WAPOR Congress 1969

Author: William Gregory

June 15, 1969

The duplication of television viewing between and within channels

In the United Kingdom some 85% of homes have a television set capable of receiving at least two different channels. The results to be described in this paper concern the use these viewers make of the choice available to them. There has been much...

Catalogue: ESOMAR Congress 1968

Author: Gerald J. Goodhardt

June 15, 1968

Pupil response as a means of evaluating television commercials

Today we are reporting on the first test carried out in England. For those of you who are unfamiliar with the basis of pupil response I will describe it very briefly. The technique is based on the fact that in constant light conditions the pupil of...

Catalogue: Seminar 1966: The Role of Market Research In The Creation of Advertising

Authors: Gareth Johns, Jack Potter

June 1, 1966

Telpex research

'Telpex' research is a fast low-cost method of pre-testing tv advertisements, ideas for tv campaigns and and ideas for new products. The technique has been developed by the London Press Exchange Ltd. and has been used successfully for more than a...

Catalogue: Seminar 1965: Measuring Advertising Effectiveness

Author: John M. Caffyn

June 15, 1965

Aided recall in television research

In the audience research field a large experimental study is being carried out by TAM in conjunction with the committee controlling the British television industry's research. One of the aims of the study is to compare aided recall results with...

Catalogue: ESOMAR/WAPOR Congress 1961: Marketing And Sociological Research In The Future

Authors: D.N. Monk, Andrew S. C. Ehrenberg

June 15, 1961

Some aspects of research into the levels of attention paid to television programmes

The purpose of the first pilot study was to establish that an enquiry into attention levels of the type envisaged would be practicable and that meaningful results could be obtained. 200 interviews were completed with housewives in I. T. V. homes in...

Catalogue: ESOMAR/WAPOR Congress 1961: Marketing And Sociological Research In The Future

Authors: John Treasure, Bryan A. Bates

June 15, 1961

The child audience for radio and television

Broadcasting lays an adult world open to any child who can turn a switch, displaying this world effortlessly, vividly and for the-most part uncritically. The more television takes over from radio as the main broadcasting medium, the greater the...

Catalogue: ESOMAR/WAPOR Congress 1961: Marketing And Sociological Research In The Future

Author: Frederic H. Littman

Company: British Broadcasting Corporation (BBC)

June 15, 1961

Some implications of a recent study of the comprehension of television programmes (French)

I should like first to mention a few provisional findings from some studies of the impact of particular television programmes on which I have been engaged in Oxford over the last four years, and then to consider their implications when it comes to...

Catalogue: ESOMAR/WAPOR Congress 1959

Author: Joseph Trenaman

June 15, 1959