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Research papers

The needs of the advertisers from media research

The media situation all over the world has been changing over the last few years. Change is especially dramatic in Central and Eastern Europe. One of the new developments is the need for media research in order to provide a basis for negotiations...

Catalogue: Seminar 1993: Marketing Integration Of West And East Europe
Author: Thomas Neumann
Company: Procter & Gamble
June 15, 1993

Research papers

The role of human resources in the transition of Slovenian economy

In this paper the role of human resources during the transition of the Slovenian economy is analysed in the following five sections. After a very short introduction, the second section discusses the supply aspect of the human resources, including the...

Catalogue: Seminar 1993: Marketing Integration Of West And East Europe
Author: Gabrijela Leskovar-Spacapan
June 15, 1993

Research papers

Qualitative research from the inside

One of the most significant changes in the market research industry over the past few years has been the dramatic growth in international research. The growth has accelerated over the past five years and has been fed by such phenomena as the Common...

Catalogue: Seminar 1993: Marketing Integration Of West And East Europe
Authors: Piotr Kwiatkowski, Michel Olszewski
Company: KANTAR TNS Malaysia
June 15, 1993

Research papers

Economic expectations and political confidence

Based on empirical trend data about general economic and political attitudes in Hungary, Poland and the former CSFR the paper deals with the problems of establishing stable market democracies in the new East-Central European democracies. The data...

Catalogue: Seminar 1993: Marketing Integration Of West And East Europe
Authors: Fritz Plasser, Peter A. Ulram
Company: GfK
June 15, 1993

Research papers

Economic values and attitudes to the economic reform of Lithuanian people

The paper is divided in two parts. The first part discusses the estimations of the economic and social consequences of the transformation process in the Central and East Europe given by the residents of that region. Majority of the region's...

Catalogue: Seminar 1993: Marketing Integration Of West And East Europe
Authors: Rasa Alisauskiene, Rita Bajaruniene
Company: Baltic Surveys
June 15, 1993

Research papers

From Weymouth to Warsaw

The markets for health care products and services in the eastern half of the European continent offers great scope and opportunity for companies active in this field, to serve new clients, and establish new partnerships. Converting this potential...

Catalogue: Seminar 1993: Marketing Integration Of West And East Europe
Author: John Costello
June 15, 1993

Research papers

East meets West?

In this paper, we aim to answer these questions, based on our extensive experience of conducting qualitative research groups across Eastern Europe, namely in Poland, Czechoslovakia, Hungary, East Germany, Ukraine and Russia. In the first part of the...

Catalogue: Seminar 1993: Marketing Integration Of West And East Europe
Authors: Nicola Evans, Lili Tomlinson
June 15, 1993

Research papers

From party rule to rating rule

The author analyses a lastly changing Central Eastern European country from the aspect of the transition of media and advertising market in its social, political and economic context. Respecting the exact chronology of events the paper leads through...

Catalogue: Seminar 1993: Marketing Integration Of West And East Europe
Author: Thomas Oehler
June 15, 1993

Case studies

Marketing Western brands to the new Europeans

This paper outlines a case study which demonstrates the practicalities and benefits of using high-grade qualitative research methodology in order to understand the fundamental attitudes, aspirations, and social influences impacting upon the Eastern...

Catalogue: Seminar 1993: Marketing Integration Of West And East Europe
Authors: David Craig, Rupert K. Tower
Company: QRi Consulting Ltd.
June 15, 1993