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From Weymouth to Warsaw

Date of publication: June 15, 1993

Catalogue: Seminar 1993: Marketing Integration Of West And East Europe

Author: John Costello

Abstract:

The markets for health care products and services in the eastern half of the European continent offers great scope and opportunity for companies active in this field, to serve new clients, and establish new partnerships. Converting this potential into hard business requires foresight, imaginative management, good marketing, and accurate marketing research. This paper will examine the issue of health care marketing research, with a particular emphasis on the markets of : - The Czech Republic - The Hungarian Republic - The Polish Republic.

John Costello

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Evolving retail structures and practices in the marketing of FMCG in Warsaw, St. Petersburg and Moscow

Catalogue: ESOMAR/ARF/JMA Conference 1992: Marketing And Research Under A "New World Order"

Author: Nicos Rossides

 

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Citation

Rossides, N. (1992a, June 15). Evolving retail structures and practices in the marketing of FMCG in Warsaw, St. Petersburg and Moscow. ANA - ESOMAR. Retrieved May 13, 2025, from


https://ana.esomar.org/documents/evolving-retail-structures-and-practices-in-the-marketing-of-fmcg-in-warsaw-st-petersburg-and-moscow


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Catalogue: ESOMAR Congress 1997: Learning From The Future

Authors: Bill Blyth, Greg Smith

Company: KANTAR TNS Malaysia

September 1, 1997

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Blyth and Smith (1997a, September 01). From pencil to PEN. ANA - ESOMAR. Retrieved May 13, 2025, from


https://ana.esomar.org/documents/from-pencil-to-pen


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Catalogue: Seminar 1992: Banking And Insurance- Pressure On Profits, Pressure On Research

Author: Frances Green

 

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Citation

Green, F. (1992a, June 15). From riches to rags. ANA - ESOMAR. Retrieved May 13, 2025, from


https://ana.esomar.org/documents/from-riches-to-rags


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Citation

Costello, J. (1993a, June 15). From Weymouth to Warsaw. ANA - ESOMAR. Retrieved May 13, 2025, from


https://ana.esomar.org/documents/from-riches-to-rags