Resources Library by ANA

Moving boldly into the future

This paper will examine facets of the current environment for qualitative research for business, how technology is changing this environment, a look at the specifications of some of the qualitative research technology on the market, the criticism and...

Catalogue: Asia Pacific 2015: Asia Means Business

Authors: Kyle Henderson, Dan Foreman

June 15, 2015

The fickle mistress

Our research studies over the years on the impact of change on loyal consumers show that they are excessively sensitive to change, But what is interesting is the fact that, parallel to the drive for stability, there is a drive for change. We call...

Catalogue: Global Qualitative 2014: Research Renaissance

Author: Shobha Prasad

June 15, 2014

The essence of aroma

Research has shown that food choices made by an individual is a result of a complex interaction of a range of factors. Flavour preference, an expression of food choice, is an output of these interactions. This paper examines the influence of cultural...

Catalogue: Asia Pacific 2014: Celebrating Asian Creativity

Authors: Manjunath Desai, Geeta R. Lobo

Company: GfK

May 13, 2014

Meeting the emotional needs of healthcare consumers

Recently we examined the characteristics and emotional values in British pharmaceutical ads targeted at doctors. Through the images, symbols and messages, ads address reader’s values, needs and ‘ideology’ (or outlook on their job and...

Catalogue: Global Healthcare 2006

Author: Alan Branthwaite

February 6, 2006

Do u no wuzzup?

This paper argues that there is an emerging counter-culture brought about by new technology, embraced by young people, and excluding those that are older but who need to communicate with them. To help bridge the gap, the presentation looks at the...

Catalogue: ESOMAR Net Effects 5 2002

Author: Barbie Clarke

February 3, 2002

The global village lives

This paper covers similarities and differences between countries and cultures which can affect how qualitative methodologies can be applied to offer comparable, research data to international marketers. The paper describes three ways of helping to...

Catalogue: ESOMAR Worldwide Qualitative Conference 2001: The Business Value Of Emotional Intelligence

Authors: Jane Gwilliam, György Pásztor

Company: KANTAR TNS Malaysia

October 28, 2001

West meets East

The paper describes key Japanese cultural aspects and the impact these may have when conducting focus group and one-to-one research methodologies. Many Western marketers (and Japanese, too) maintain a strong stereotype that you can't do that in...

Catalogue: ESOMAR Worldwide Qualitative Conference 2001: The Business Value Of Emotional Intelligence

Authors: Debbie Howard, Yumiko Nishigawa, Sue Pierssene

October 28, 2001

Evaluating the use of banner advertising in strengthening brand relationship

This paper studies the role of online advertising’s most popular tool – the banner advertisement – in the brand-building task. The paper seeks to examine whether banners are able to communicate brand values concomitant to which banners...

Catalogue: ESOMAR Conference Worldwide Online Measurement 2001

Author: Kartikeya Kompella

June 1, 2001

Is there still a place for non-electronic measurement?

This paper focuses on two aspects of the radio measurement problem: the environment in which the study is carried out and the characteristics of the methodologies developed and tested by researchers in Poland and elsewhere. In the first part of the...

Catalogue: ARF/ESOMAR Worldwide Radio 2001

Authors: Marcin Kujawski, Zbigniew Sawiñski, Andrzej Matuszyñski

April 1, 2001