Back

The global village lives

Date of publication: October 28, 2001

Catalogue: ESOMAR Worldwide Qualitative Conference 2001: The Business Value Of Emotional Intelligence

Company:

Authors: Jane Gwilliam, György Pásztor

Abstract:

This paper covers similarities and differences between countries and cultures which can affect how qualitative methodologies can be applied to offer comparable, research data to international marketers. The paper describes three ways of helping to ensure that international deliverables are relevant, comparable and meaningful.

Jane Gwilliam

Author

This is a long description of some author details.

György Pásztor

Author

This is a long description of some author details.

This could also be of interest:

Research Papers

Modern Asian everyday lives

Catalogue: Asia Pacific 2000: Redefining Business In Asia Pacific

Authors: Peter Cooper, Jocelyn Pinijarom, Siamack Salari

Company: QRi Consulting Ltd.

November 1, 2000

×

Citation

Cooper, Pinijarom and Salari (2000a, November 01). Modern Asian everyday lives . ANA - ESOMAR. Retrieved June 23, 2025, from


https://ana.esomar.org/documents/modern-asian-everyday-lives-


Research Papers

Is there one global village for our future generation?

Catalogue: Asia Pacific Conference 1996: Marketing In Asia

Authors: George Carey, Joan Chiaramonte, David Eden, Xiaoyan Zhao

 

November 1, 1996

×

Citation

Carey, Chiaramonte, Eden and Zhao (1996a, November 01). Is there one global village for our future generation? . ANA - ESOMAR. Retrieved June 23, 2025, from


https://ana.esomar.org/documents/is-there-one-global-village-for-our-future-generation-


Research Papers

The global family today

Catalogue: CEE Research Forum 2012: Global Fuel For Local Boost!

Authors: Leo Weir, Carlos Garcia, Christian Kurz

 

March 26, 2012

×

Citation

Weir, Garcia and Kurz (2012a, March 26). The global family today. ANA - ESOMAR. Retrieved June 23, 2025, from


https://ana.esomar.org/documents/the-global-family-today


  • PDF
Fad and progress in motivation research Authors: Herta Herzog
Methodological considerations regarding marketing research for consumer durable goods Authors: Leif Holbaek-Hanssen
Service after sale and studies of market for business Authors: Archibald Maddock Crossley
Some comments on the use of 3D and strip film Authors: Henry Charles Briant
The "steps-and-parts" model for polling Authors: Stuart Carter Dodd, Chahin Turabian
What are durable and capital goods? Authors: N. H. Pearson
Consumers economic expectations and intentions as revealed by sample surveys Authors: Henry Durant
Economic forecasts with special reference to field studies Authors: Jan van Rees
Market research for petroleum products in the automotive field Authors: D. Leerentveld
Research and decision Authors: H. S. Rich, J. S. Smith
×

Citation

Gwilliam and Pásztor (2001a, October 28). The global village lives. ANA - ESOMAR. Retrieved June 23, 2025, from


https://ana.esomar.org/documents/the-global-family-today