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The global village lives

Date of publication: October 28, 2001

Catalogue: ESOMAR Worldwide Qualitative Conference 2001: The Business Value Of Emotional Intelligence

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Authors: Jane Gwilliam, György Pásztor

Abstract:

This paper covers similarities and differences between countries and cultures which can affect how qualitative methodologies can be applied to offer comparable, research data to international marketers. The paper describes three ways of helping to ensure that international deliverables are relevant, comparable and meaningful.

Jane Gwilliam

Author

This is a long description of some author details.

György Pásztor

Author

This is a long description of some author details.

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Gwilliam and Pásztor (2001a, October 28). The global village lives. ANA - ESOMAR. Retrieved April 20, 2024, from


https://ana.esomar.org/documents/local-brands-global-brands