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Videos

What you see (is NOT) what you get

The ad impact is often not obvious. Surveys provide blurry and quite contradictory answers. Behavioural tools turned out to be a godsend! By testing top brand campaigns with nonconscious research tools, we received unexpected non-trivial insights.

Catalogue: Fusion 2019
Author: Dmitry Gaiduk
Company: CoolTool Inc
November 10, 2019
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Citation

Gaiduk, D. (2019a, November 10). What you see (is NOT) what you get. ANA - ESOMAR. Retrieved April 26, 2024, from


https://ana.esomar.org/documents/what-you-see-is-not-what-you-get-10862


Videos

Brand purpose: Love it or hate it

Brand purpose marketing seems to be the Marmite of ad land in 2019. Regardless of whether you love it or hate it, we've uncovered 10 learnings on Brand Purpose based in research.

Catalogue: Client Summit 2019- Autumn Edition
Authors: Sara Picazo Lutton, Rob Turnbull
Company: Twitter
October 3, 2019
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Citation

Picazo Lutton and Turnbull (2019a, October 03). Brand purpose: Love it or hate it. ANA - ESOMAR. Retrieved April 26, 2024, from


https://ana.esomar.org/documents/brand-purpose-love-it-or-hate-it


Research papers

Measuring potential virality of content

p.p1 {margin: 0.0px 0.0px 0.0px 0.0px; font: 12.0px 'Helvetica Neue'}This paper discusses the neurological understanding behind what makes a content click with the viewers and demonstrates how we can use new techniques such as EEG...

Catalogue: Congress 2019: The Global Data & Insights Summit
Author: Mahesh Agarwal
Company: PT. Neurosensum Technology International
September 8, 2019
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Citation

Agarwal, M. (2019a, September 08). Measuring potential virality of content. ANA - ESOMAR. Retrieved April 26, 2024, from


https://ana.esomar.org/documents/measuring-potential-virality-of-content


Research papers

Brands whispering emotions

This breakthrough study reveals quantitatively the impact of social mood on category purchase behavior and measures mood changes via social media as an early indicator for brand communication management.

Catalogue: Congress 2019: The Global Data & Insights Summit
Authors: Nihan Sahan Eren, Pelin Halacoglu, Serkan Ceran, Ezgi Akpinar
Companies: Ipsos MRBI, Unilever
September 8, 2019
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Citation

Eren, Halacoglu, Ceran and Akpinar (2019a, September 08). Brands whispering emotions. ANA - ESOMAR. Retrieved April 26, 2024, from


https://ana.esomar.org/documents/brands-whispering-emotions


Videos

Measuring potential virality of content

This paper discusses the neurological understanding behind what makes a content click with the viewers and demonstrates how we can use new techniques such as EEG (Electroencephalogram) to measure the subconscious impact of the content on the viewers,...

Catalogue: Congress 2019: The Global Data & Insights Summit
Author: Mahesh Agarwal
Company: PT. Neurosensum Technology International
September 8, 2019
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Citation

Agarwal, M. (2019a, September 08). Measuring potential virality of content. ANA - ESOMAR. Retrieved April 26, 2024, from


https://ana.esomar.org/documents/measuring-potential-virality-of-content-10669


Research papers

Making sound decisions

p.p1 {margin: 0.0px 0.0px 0.0px 0.0px; font: 12.0px 'Helvetica Neue'}p.p2 {margin: 0.0px 0.0px 0.0px 0.0px; font: 12.0px 'Helvetica Neue'; min-height: 14.0px}No More Sonic Trash! From phones to hospitals to cars, sound has the potential to vastly...

Catalogue: Congress 2019: The Global Data & Insights Summit
Authors: Joe Sauer, Lauren McGuire, Nic Thomas
Companies: Sentient Decision Science, Nissan Motor Co.
September 8, 2019
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Citation

Sauer, McGuire and Thomas (2019a, September 08). Making sound decisions. ANA - ESOMAR. Retrieved April 26, 2024, from


https://ana.esomar.org/documents/making-sound-decisions


Videos

Brands whispering emotions

This breakthrough study reveals quantitatively the impact of social mood on category purchase behavior and measures mood changes via social media as an early indicator for brand communication management.

Catalogue: Congress 2019: The Global Data & Insights Summit
Authors: Nihan Sahan Eren, Pelin Halacoglu
Companies: Unilever, Ipsos MRBI
September 8, 2019
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Citation

Eren and Halacoglu (2019a, September 08). Brands whispering emotions. ANA - ESOMAR. Retrieved April 26, 2024, from


https://ana.esomar.org/documents/brands-whispering-emotions-10665


Videos

Making sound decisions

No More Sonic Trash! From phones to hospitals to cars, sound has the potential to vastly enhance our lives. Learn how to solve creative, human and business challenges with music and sound, from the de-facto thought leaders in sonic insight. 

Catalogue: Congress 2019: The Global Data & Insights Summit
Authors: Lauren McGuire, Joe Sauer
September 8, 2019
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Citation

McGuire and Sauer (2019a, September 08). Making sound decisions. ANA - ESOMAR. Retrieved April 26, 2024, from


https://ana.esomar.org/documents/making-sound-decisions-10668


Research papers

Social media and the disruption of democracy

p.p1 {margin: 0.0px 0.0px 0.0px 0.0px; font: 12.0px 'Helvetica Neue'}p.p1 {margin: 0.0px 0.0px 0.0px 0.0px; font: 12.0px 'Helvetica Neue'}Is democracy broken? And are Twitter and Facebook to blame? And how are their brands suffering as a...

Catalogue: Congress 2019: The Global Data & Insights Summit
Authors: Jennifer Roberton, Matt Browne
Company: respondi
September 8, 2019
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Citation

Roberton and Browne (2019a, September 08). Social media and the disruption of democracy. ANA - ESOMAR. Retrieved April 26, 2024, from


https://ana.esomar.org/documents/social-media-and-the-disruption-of-democracy