You searched for: "" but we corrected it to "*"

Did you mean to search for ""? Click here to show those results.

The results has been filter on Tags containing Strategic Research.
ANA has found 192 results for you, in 184 ms.
Didn’t find what you were looking for? Try the Advanced Search!

Research papers

Free space

Location choice is critical to a retailer's success, but how do charities and small businesses, for which commercial data can be prohibitively expensive, rigorously assess the potential of store locations? This case study from Oxfam GB, an...

Catalogue: Congress 2014: What Inspires?
Author: Darren Fleetwood
September 10, 2014
×

Citation

Fleetwood, D. (2014a, September 10). Free space. ANA - ESOMAR. Retrieved April 26, 2024, from


https://ana.esomar.org/documents/free-space-8336


Research papers

How success stories from the past can inspire future innovation

Often enough companies are focusing on launching tactical, uninspired, no-risk and no-reward new products and line-extensions instead of thinking ahead to generate breakthrough big initiatives that can deliver unprecedented successes. When companies...

Catalogue: Congress 2014: What Inspires?
Authors: Marcin Penconek, David Hood
Company: Nielsen
September 10, 2014
×

Citation

Penconek and Hood (2014a, September 10). How success stories from the past can inspire future innovation. ANA - ESOMAR. Retrieved April 26, 2024, from


https://ana.esomar.org/documents/how-success-stories-from-the-past-can-inspire-future-innovation-8341


Videos

Free space

Location choice is critical to a retailer's success, but how do charities and small businesses, for which commercial data can be prohibitively expensive, rigorously assess the potential of store locations? This case study from Oxfam GB, an...

Catalogue: Congress 2014: What Inspires?
Author: Darren Fleetwood
June 15, 2014
×

Citation

Fleetwood, D. (2014a, June 15). Free space. ANA - ESOMAR. Retrieved April 26, 2024, from


https://ana.esomar.org/documents/free-space


Videos

How success stories from the past can inspire future innovation

Often enough companies are focusing on launching tactical, uninspired, no-risk and no-reward new products and line-extensions instead of thinking ahead to generate breakthrough big initiatives that can deliver unprecedented successes. When companies...

Catalogue: Congress 2014: What Inspires?
Authors: David Hood, Marcin Penconek
Company: Nielsen
June 15, 2014
×

Citation

Hood and Penconek (2014a, June 15). How success stories from the past can inspire future innovation. ANA - ESOMAR. Retrieved April 26, 2024, from


https://ana.esomar.org/documents/how-success-stories-from-the-past-can-inspire-future-innovation


Research papers

Qualitative data, integrative frameworks, and the prospect of strategic impact

The qualitative data landscape has shifted considerably. The relevance of traditional forms of qualitative research seems to be in decline; e.g., a number of large and leading client companies are moving to reduce or eliminate focus groups. At the...

Catalogue: Qualitative 2013: Brilliant Transformations
Author: Jeffrey Hunter
November 20, 2013
×

Citation

Hunter, J. (2013a, November 20). Qualitative data, integrative frameworks, and the prospect of strategic impact. ANA - ESOMAR. Retrieved April 26, 2024, from


https://ana.esomar.org/documents/qualitative-data-integrative-frameworks-and-the-prospect-of-strategic-impact-8099


Videos

Leveraging predictably irrational decisions

Last-minute travel is a market defined by low prices and discounts. At first glance, it may seem utterly ludicrous to offer anonline function that tells your own customers if a competitor is offering the same product at a cheaper price. Although...

Catalogue: Congress 2013: Think Big
Authors: Florian Bauer, Rüdiger Peters
June 15, 2013
×

Citation

Bauer and Peters (2013a, June 15). Leveraging predictably irrational decisions. ANA - ESOMAR. Retrieved April 26, 2024, from


https://ana.esomar.org/documents/leveraging-predictably-irrational-decisions


Videos

Qualitative data, integrative frameworks, and the prospect of strategic impact

The qualitative data landscape has shifted considerably. The relevance of traditional forms of qualitative research seems to be in decline; e.g., a number of large and leading client companies are moving to reduce or eliminate focus groups. At the...

Catalogue: Qualitative 2013: Brilliant Transformations
Author: Jeffrey Hunter
June 15, 2013
×

Citation

Hunter, J. (2013a, June 15). Qualitative data, integrative frameworks, and the prospect of strategic impact. ANA - ESOMAR. Retrieved April 26, 2024, from


https://ana.esomar.org/documents/qualitative-data-integrative-frameworks-and-the-prospect-of-strategic-impact


Research papers

Masculinity

A semiotic analysis and cultural exploration of masculinity in India. This presentation provides a comprehensive examination of the codes that have defined Indian masculinity over the ages - from antiquity to the present day. An exploration across...

Catalogue: Asia Pacific 2013: Asia On The Move
Author: Satyam Viswanathan
April 7, 2013
×

Citation

Viswanathan, S. (2013a, April 07). Masculinity. ANA - ESOMAR. Retrieved April 26, 2024, from


https://ana.esomar.org/documents/masculinity


Research papers

The new dialogue in the new world

This presentation will focus on a case study involving the use of a community platform on Facebook with youth, undertaken by Coca- Cola with tNS. Coca- Cola needed the youth to become partners in the decision-making process. But youth do not behave...

Catalogue: Qualitative 2012: Informing Strategic Decision Making And Action
Authors: Sandeep Dutta, Shilpa Jain, Shashank Khattar
Companies: The Coca-Cola Company , KANTAR TNS Malaysia
November 8, 2012
×

Citation

Dutta, Jain and Khattar (2012a, November 08). The new dialogue in the new world. ANA - ESOMAR. Retrieved April 26, 2024, from


https://ana.esomar.org/documents/the-new-dialogue-in-the-new-world