Resources Library by ANA

Powerful insights

This presentation describes how Ethnographic Research, a method providing clients and market researchers with the possibility to jump into the respondents' life and take part in particular situations and relevant actions, can overcome barriers of...

Catalogue: Congress 2005: Making A Difference

Authors: Edeltraud Kaltenbach, Ji-Seun You

Company: Maritz Research

September 21, 2005

Communications and bottom line

Neuromarketing - brain wave or brain scam?This presentation explores the role and relevance of different brain scanning technologies and their appropriateness to research, marketing and corporate decision-making.

Catalogue: Congress 2005: Making A Difference

Authors: Peter Laybourne, David Lewis

September 21, 2005

From consumer to decision-maker

The consumer research industry is focused on 'doing research', but not necessarily on 'transferring and disseminating' research outcomes inside organizations.Several variables affect how well research is assimilated inside organizations: Speed,...

Catalogue: Congress 2005: Making A Difference

Authors: Luis Arnal, Andres Gonzalez-Cuevas

September 21, 2005

Building democracy in the UK

This presentation considers the need for a new kind of participative democracy in the United Kingdom and outlines how the UK government is using deliberative and collaborative approaches to build stronger engagement with citizens.This is illustrated...

Catalogue: Congress 2005: Making A Difference

Authors: Viki Cooke, Lucinda Devine

September 21, 2005

The perfect mix

The paper describes a down-to-Earth approach to optimising a retailer's product assortment in key product categories by the combined analysis of the retailer's internal sales information and external market data.The method offers an alternative to...

Catalogue: ESOMAR Retailing Industry Conference 2005

Author: György Szilágyi

Company: MEMRB

April 19, 2005

The Bayesian revolution in marketing research

This paper describes the paradigm shift that has been occurring in the statistical analysis of marketing data over the past 10 years. The new paradigm reflects a perspective on probability that was first proposed in the 18th century by Thomas Bayes,...

Catalogue: ESOMAR Conference 2005: Innovate!

Author: David G. Bakken

Company: Harris Interactive (Europe)

February 27, 2005

Reengineering the research process

Innovation in the early decades of the market research industry was demand and product focussed while in the later stages the innovation was driven by the availability of new techniques and was process focused.It depends on the business model a...

Catalogue: ESOMAR Conference 2005: Innovate!

Authors: Sander van Meeuwen, Dirk Huisman

Company: SKIM

February 27, 2005

Pro-search

In this paper the authors would like to produce some ideas on improving the impact of qualitative research. By impact we mean a positive influence on the decision-making process and on the decision-makers.First the authors take a look at the field of...

Catalogue: ESOMAR Worldwide Qualitative Research Conference 2004

Authors: Frank van den Driest, Jochum Stienstra

November 28, 2004

The end of anonymity as we know it

This paper initiates a discussion about respondent anonymity.Both from the side of the consumer as well as from the client, there are reasons to give the removal of anonymity from respondents some second thoughts. Anonymity is not equal to privacy...

Catalogue: ESOMAR Worldwide Qualitative Research Conference 2004

Author: Rob J.F. Does

November 28, 2004