Abstract:
Neuromarketing - brain wave or brain scam? This presentation explores the role and relevance of different brain scanning technologies and their appropriateness to research, marketing and corporate decision-making.
Date of publication: September 21, 2005
Catalogue: Congress 2005: Making A Difference
Authors: Peter Laybourne, David Lewis
Abstract:
Neuromarketing - brain wave or brain scam? This presentation explores the role and relevance of different brain scanning technologies and their appropriateness to research, marketing and corporate decision-making.
This is a long description of some author details.
This is a long description of some author details.
Suntook, Gidney, Fredericks and Rey (2001a, September 23). Research for the bottom line. ANA - ESOMAR. Retrieved March 28, 2024, from
https://ana.esomar.org/documents/research-for-the-bottom-line
Bitoun and Legris-Desportes (2002a, February 03). Semiotics and Internet communications. ANA - ESOMAR. Retrieved March 28, 2024, from
https://ana.esomar.org/documents/semiotics-and-internet-communications
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https://ana.esomar.org/documents/the-commercial-communications-mix
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Laybourne and Lewis (2005a, September 21). Communications and bottom line. ANA - ESOMAR. Retrieved March 28, 2024, from
https://ana.esomar.org/documents/the-commercial-communications-mix