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Communications and bottom line

Date of publication: September 21, 2005

Catalogue: Congress 2005: Making A Difference

Authors: Peter Laybourne, David Lewis

Abstract:

Neuromarketing - brain wave or brain scam? This presentation explores the role and relevance of different brain scanning technologies and their appropriateness to research, marketing and corporate decision-making.

Peter Laybourne

Author

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David Lewis

Author

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Research Papers

Research for the bottom line

Catalogue: ESOMAR Congress 2001: Marketing Transformation

Authors: Farrokh Suntook, David Gidney, Joan Fredericks, Tim Rey

 

September 23, 2001

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Citation

Suntook, Gidney, Fredericks and Rey (2001a, September 23). Research for the bottom line. ANA - ESOMAR. Retrieved May 13, 2025, from


https://ana.esomar.org/documents/research-for-the-bottom-line


Research Papers

Semiotics and Internet communications

Catalogue: ESOMAR Net Effects 5 2002

Authors: Catherine Bitoun, Christiane Legris-Desportes

 

February 3, 2002

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Citation

Bitoun and Legris-Desportes (2002a, February 03). Semiotics and Internet communications. ANA - ESOMAR. Retrieved May 13, 2025, from


https://ana.esomar.org/documents/semiotics-and-internet-communications


Research Papers

The commercial communications mix

Catalogue: Seminar 1985: Below-The-Line And Sponsoring

Author: Robert Riphagen

Company: Philips International

November 6, 1985

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Citation

Riphagen, R. (1985a, November 06). The commercial communications mix. ANA - ESOMAR. Retrieved May 13, 2025, from


https://ana.esomar.org/documents/the-commercial-communications-mix


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Citation

Laybourne and Lewis (2005a, September 21). Communications and bottom line. ANA - ESOMAR. Retrieved May 13, 2025, from


https://ana.esomar.org/documents/the-commercial-communications-mix