You searched for: "" but we corrected it to "*"
Did you mean to search for ""? Click here to show those results.
The results has been filter on Tags containing Guidelines.
ANA has found 113 results for you, in
2450 ms.
Currently showing results 55 to 63.
Didn’t find what you were looking for? Try the Advanced Search!
Research papers
The sales manager
The sales force is the primary promotional vehicle between the pharmaceutical company and the GP universe. It is a large and labour-intensive function which is expensive to maintain, complex to structure and control and as in all people- based...
Catalogue: EphMRA/ESOMAR Conference 1994: Meeting The Pressures By Intelligent Resourcing
Author: Barry Atkinson
June 1, 1994
Research papers
How to get quality qualitative research
This paper is an abridged and slightly updated version of a paper that I gave in Rome in 1993. It is a critical account of our experience of qualitative research in the developing countries of the world, especially in the Middle East, which has led...
Catalogue: ESOMAR/MERF/IAA Conference 1994: Challenges And Opportunities For Research In The Middle East
Author: Tom O'Dwyer
Company: Unilever
January 1, 1994
Research papers
My problem is your problem
The paper is a critical account of the experience of the authors of qualitative market research in the developing countries of the world which have led them to draw up a set of guidelines for qualitative market research. It is put forward that the...
Catalogue: Qualitative Research 1993: A Critical Review Of Methods And Applications
Authors: Tom O'Dwyer, Hala Al-Bassam
Company: Unilever
June 15, 1993
Research papers
Integration of research tools in the field of television analysis
In order to make theoretical considerations on integration of multiple research tools and its application to reality, the criteria of validity should be mentioned well as their mutual compatibility. This is a long and complicated matter and my...
Catalogue: Qualitative Research 1993: A Critical Review Of Methods And Applications
Author: Federico Di Chio
June 15, 1993
Research papers
East meets West?
In this paper, we aim to answer these questions, based on our extensive experience of conducting qualitative research groups across Eastern Europe, namely in Poland, Czechoslovakia, Hungary, East Germany, Ukraine and Russia. In the first part of the...
Catalogue: Seminar 1993: Marketing Integration Of West And East Europe
Authors: Nicola Evans, Lili Tomlinson
June 15, 1993
Research papers
Beyond judgements (German)
Marketing research often turns out to be a "killer of ideas and innovations" if the examination of products, concepts, etc. is restricted to the measurement of attitudes and consumer judgements. Within Europe, there is an increasing demand for...
Catalogue: ESOMAR Congress 1992: The Race Against Expectations
Author: Ulrike Grabner
Company: IMAS International GmbH
September 1, 1992
Research papers
