Resources Library by ANA

Listening to the sounds of silence

In research we base much of our analysis on consumer articulations but do not pay adequate attention to their silences and what they leave unsaid. Especially in eastern cultures where language is layered and subtle, silence is often used to convey...

Catalogue: Asia Pacific 2010: Eyes on Asia

Author: Shobha Prasad

Company: Drshti Strategic Research Service pvt. Ltd.

April 20, 2010

From spinning a yarn to weaving a rich tapestry

This presentation demonstrates the need for qualitative research to evolve in terms of deliverables. Inspiration was drawn from two different yet rapidly evolving areas; cinema and cricket. For researchers to grow and clients to thrive in the current...

Catalogue: Qualitative 2009: The Evolving Human

Authors: Crystal Nathan, Tamal Roy

Company: Nielsen

November 19, 2009

Could I just ask you a few questions as you have sex on this park bench?

This presentation describes the approach and findings of a qualitative research study conducted in the United Kingdom on behalf of the Department of Health. In gathering data, the need for research agencies to drive innovation in methodology is...

Catalogue: Congress 2009: Leading The Way

Authors: Anna Thomas, Rupal Mathur

September 22, 2009

Research methodologies in China

A look at China, its research history and its methodologies in a world context:-Growth of the Chinese research industry, growth of internet usage and its resultant adoption of on-line research, both quantitative and qualitative.-Case studies in China...

Catalogue: Asia Pacific 2009: Competing On A World Stage

Authors: R. Susan Ellis, Daisy Xu, Brian Fine

Company: Ipsos MRBI

April 7, 2009

Lipstick on a pig

This paper will argue that Qualitative research and Japan don't mix. That what goes by the name of qualitative research in Japan is, in many cases, something very different; a beast that has - in evolving to fit Japanese cultural assumptions,...

Catalogue: Asia Pacific 2009: Competing On A World Stage

Author: James Parsons

Company: Flamingo

April 7, 2009

Circling the square

The presentation demonstrates how qualitative research can unearth consumer insights and convert them into actionable recommendations. The case study presented illustrates the manner in which consumer insights have been translated and activated in...

Catalogue: Consumer Insights 2009: The Pragmatic Approach

Authors: Crystal Nathan, Johanna Campbell

Company: Nielsen

February 11, 2009

Technography/ethnography in the real world

The projects we will draw upon throughout this paper have all been conducted within the technology sector. Historically, this sector has been driven more by product or technology led innovation processes than by allowing innovation to be driven by...

Catalogue: Qualitative 2008: Consumer Choice

Authors: Judith Staig, Rose Tomlins

Company: GfK

November 20, 2008

Do we need pragmatic polymaths to boost the qualitative research industry?

The qualitative research environment is rapidly changing. With a focus on foresight and innovation, marketers are realizing the importance of qualitative research and demanding more creative and actionable insights. Further, a wider range of...

Catalogue: Qualitative 2008: Consumer Choice

Author: Vivek Banerji

Company: McKinsey & Company

November 20, 2008

Cyber quali

With the advance of globalization and the new demands imposed by the reality of the 21st Century, the search for new routes for the development of Market Research has become imperative, and the opportunity to conduct online research has been one of...

Catalogue: Latin America 2008

Author: Diva Maria Tammaro de Oliveira

May 13, 2008