Back

From spinning a yarn to weaving a rich tapestry

Date of publication: November 19, 2009

Catalogue: Qualitative 2009: The Evolving Human

Company: Nielsen

Authors: Crystal Nathan, Tamal Roy

Abstract:

This presentation demonstrates the need for qualitative research to evolve in terms of deliverables. Inspiration was drawn from two different yet rapidly evolving areas; cinema and cricket. For researchers to grow and clients to thrive in the current environment, it is crucial not only to take cognizance of the clients' needs, identify the insights and translate it into actionable recommendations, but also deliver it effectively so that the audience can be convinced of its power and profit from the continued use of qualitative research.

Crystal Nathan

Author

This is a long description of some author details.

Tamal Roy

Author

This is a long description of some author details.

This could also be of interest:

Research Papers

Spinning a yarn

Catalogue: Asia Pacific 2011: Increasing Value Through Simplicity

Author: Sarah Hamburger

 

March 20, 2011

×

Citation

Hamburger, S. (2011a, March 20). Spinning a yarn. ANA - ESOMAR. Retrieved April 20, 2024, from


https://ana.esomar.org/documents/spinning-a-yarn


Research Papers

The new rich

Catalogue: ESOMAR/ARF/JMA Conference 1990: America, Japan and EC '92

Author: Robert J. Wilk

 

June 15, 1990

×

Citation

Wilk, R. J. (1990a, June 15). The new rich. ANA - ESOMAR. Retrieved April 20, 2024, from


https://ana.esomar.org/documents/the-new-rich


Research Papers

From a snapshot to a movie

Catalogue: Congress 2011: Impact

Authors: Vittorio Raimondi, Patricio Pagani, Ram Krishnamurthy

Companies: The Coca-Cola Company , Infotools

September 18, 2011

×

Citation

Raimondi, Pagani and Krishnamurthy (2011a, September 18). From a snapshot to a movie. ANA - ESOMAR. Retrieved April 20, 2024, from


https://ana.esomar.org/documents/from-a-snapshot-to-a-movie


  • PDF
Fad and progress in motivation research Authors: Herta Herzog
Methodological considerations regarding marketing research for consumer durable goods Authors: Leif Holbaek-Hanssen
Service after sale and studies of market for business Authors: Archibald Maddock Crossley
Some comments on the use of 3D and strip film Authors: Henry Charles Briant
The "steps-and-parts" model for polling Authors: Stuart Carter Dodd, Chahin Turabian
What are durable and capital goods? Authors: N. H. Pearson
Consumers economic expectations and intentions as revealed by sample surveys Authors: Henry Durant
Economic forecasts with special reference to field studies Authors: Jan van Rees
Market research for petroleum products in the automotive field Authors: D. Leerentveld
Research and decision Authors: H. S. Rich, J. S. Smith
×

Citation

Nathan and Roy (2009a, November 19). From spinning a yarn to weaving a rich tapestry. ANA - ESOMAR. Retrieved April 20, 2024, from


https://ana.esomar.org/documents/from-a-snapshot-to-a-movie