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Research papers

Is this remote stuck or what?

The paper demonstrates that audiences have preferences for viewing specific networks that are not driven solely by program content, that this effect is consistent over time, and considers the implications for network promotion and for advertisers....

Catalogue: ESOMAR/ARF WAM Conference 2005: Cross Media and TV
Authors: Brian Rock, Sally Pearse
June 23, 2005
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Citation

Rock and Pearse (2005a, June 23). Is this remote stuck or what?. ANA - ESOMAR. Retrieved April 28, 2024, from


https://ana.esomar.org/documents/is-this-remote-stuck-or-what-


Research papers

Time to change time

Most people in the industry will agree that the dynamic of television has changed and that the dynamic of all other media are changing too. Considering that we face a new media environment and that we need to address the stronger than ever demand of...

Catalogue: ESOMAR/ARF WAM Conference 2005: Cross Media
Authors: Ken Holden, Gilles Santini
June 23, 2005
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Citation

Holden and Santini (2005a, June 23). Time to change time. ANA - ESOMAR. Retrieved April 28, 2024, from


https://ana.esomar.org/documents/time-to-change-time


Research papers

New insights on first-time electronic data on out-of-home and time-shifted television viewing

Increasingly, the new mantra among today's leading advertisers is, 'Know your consumers! Know who they are, what they're doing, and when, where and why they're doing it.'These goals translate into important new objectives for marketers, broadcasters...

Catalogue: ESOMAR/ARF WAM Conference 2005: Cross Media
Authors: Robert H. Patchen, Beth Webb
Company: Nielsen
June 23, 2005
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Citation

Patchen and Webb (2005a, June 23). New insights on first-time electronic data on out-of-home and time-shifted television viewing. ANA - ESOMAR. Retrieved April 28, 2024, from


https://ana.esomar.org/documents/new-insights-on-first-time-electronic-data-on-out-of-home-and-time-shifted-television-viewing


Research papers

Progress towards media mix accountability

PPM commercial audience estimates offer insight about consumers' avoidance of tv commercials. Total commercial avoidance, an average 7%, is composed of nearly six- tenths channel switching and four-tenths due to other 'interruptions'. Program content...

Catalogue: ESOMAR/ARF WAM Conference 2005: Cross Media
Authors: Roberta M. McConochie, Leslie Wood, Beth Uyenco, Chris Heider
Companies: Nielsen, OMD Group
June 23, 2005
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Citation

McConochie, Wood, Uyenco and Heider (2005a, June 23). Progress towards media mix accountability. ANA - ESOMAR. Retrieved April 28, 2024, from


https://ana.esomar.org/documents/progress-towards-media-mix-accountability


Research papers

The multi-media blitz

In times of media audience fragmentation and astronomical costs involved with launches of new TV shows, this paper focuses on providing broad, actionable directions towards audience creation for new TV shows through the usage of optimal multimedia...

Catalogue: ESOMAR/ARF WAM Conference 2005: Cross Media and TV
Authors: Atul Phadnis, Amogh Dusad
Company: TAM Media Research
June 23, 2005
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Citation

Phadnis and Dusad (2005a, June 23). The multi-media blitz. ANA - ESOMAR. Retrieved April 28, 2024, from


https://ana.esomar.org/documents/the-multi-media-blitz


Research papers

The missing link

In January 2005 the Dutch Advertisers Association (BVA) presented the results of an observational study on viewing behaviour during commercial breaks. Results from filming 100 households watching TV showed only 20% of commercial airtime is watched...

Catalogue: ESOMAR/ARF WAM Conference 2005: Cross Media
Authors: John H. Faasse, Nicole Engels, Marjolein Moorman, Lex van Meurs
Company: GfK
June 23, 2005
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Citation

Faasse, Engels, Moorman and van Meurs (2005a, June 23). The missing link. ANA - ESOMAR. Retrieved April 28, 2024, from


https://ana.esomar.org/documents/the-missing-link


Research papers

Implementing a media consumption model

A theoretical media consumption rather than a media distribution model was proposed at the ESOMAR 2004 WAM conference to provide understanding of how media advertising 'works' in the 21st century.This paper reports on how the model was populated with...

Catalogue: ESOMAR/ARF WAM Conference 2005: Cross Media
Authors: Don E. Schultz, Joseph J. Pilotta, Martin P. Block
June 22, 2005
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Citation

Schultz, Pilotta and Block (2005a, June 22). Implementing a media consumption model. ANA - ESOMAR. Retrieved April 28, 2024, from


https://ana.esomar.org/documents/implementing-a-media-consumption-model


Research papers

Integrated campaign evaluation

Since 1997, Intomart GfK has applied the Integrated Campaign Evaluation method in television effect studies.In the evaluated campaigns, the explained variance of the predictive models depends on the planning strategies used in the campaigns. The...

Catalogue: ESOMAR/ARF WAM Conference 2005: Cross Media
Author: Lex van Meurs
Company: GfK
June 22, 2005
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Citation

van Meurs, L. (2005a, June 22). Integrated campaign evaluation. ANA - ESOMAR. Retrieved April 28, 2024, from


https://ana.esomar.org/documents/integrated-campaign-evaluation


Research papers

Single source multimedia measurement

The paper looks at two out of four planned test periods with Mediawatch. In these tests, the meter is prepared to measure TV, radio and print use. Results show that:- Respondents can be motivated to indicate their print use by Mediawatch. The way of...

Catalogue: ESOMAR/ARF WAM Conference 2005: Cross Media
Author: Manuel Daehler
June 22, 2005
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Citation

Daehler, M. (2005a, June 22). Single source multimedia measurement. ANA - ESOMAR. Retrieved April 28, 2024, from


https://ana.esomar.org/documents/single-source-multimedia-measurement