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Is this remote stuck or what?

Date of publication: June 23, 2005

Catalogue: ESOMAR/ARF WAM Conference 2005: Cross Media and TV

Authors: Brian Rock, Sally Pearse

Abstract:

The paper demonstrates that audiences have preferences for viewing specific networks that are not driven solely by program content, that this effect is consistent over time, and considers the implications for network promotion and for advertisers. The study is based on ratings data taken from a simulcast in Australia in January 2005.

Brian Rock

Author

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Sally Pearse

Author

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Rock and Pearse (2005a, June 23). Is this remote stuck or what?. ANA - ESOMAR. Retrieved April 24, 2024, from


https://ana.esomar.org/documents/what-you-say-is-what-you-show-and-what-you-show-is-what-you-say