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Research reports
ESOMAR/WAPOR key requirements for opinion polls and published surveys
The eleven ESOMAR/WAPOR key requirements for opinion polls and published surveys.
Catalogue: ESOMAR Codes And Guidelines
Author: ESOMAR B.V.
June 15, 2014
Videos
Storytelling lunch briefing (Spanish)
Storytelling lunch briefing by Patricio Pagani, Infotools, New Zealand.
Catalogue: Latin America 2014: Accelerating Growth
Author: Patricio Pagani
Company: Infotools
June 15, 2014
Research reports
ESOMAR data protection checklist
The purpose of this document is to provide researchers with general guidance on their responsibilities within a global data protection framework to ensure that research participants retain control over their personal information. The specific...
Catalogue: ESOMAR Codes And Guidelines
Author: ESOMAR B.V.
June 15, 2014
Videos
Running research communities in Asian markets
Online research communities are the new star in market research. These online platforms connect a company with a group of interested and interesting consumers to collaborate with in qualitative research. With the rise of social media, Asian consumers...
Catalogue: Asia Pacific 2014: Celebrating Asian Creativity
Authors: Tom De Ruyck, Erica Van Lieven
Companies: InSites Consulting, Direction First
June 15, 2014
Videos
How to get so much more from mobile
MESH have been capturing mobile data and integrating it with other sources since 2006. Over that time period the industry has recognised the value of mobile but realising its potential and when to do so and for what is a bigger challenge. This...
Catalogue: Digital Dimensions 2014: (Online + Big Data + Social Media + Mobile) Research
Author: Christopher Wallbridge
June 15, 2014
Research papers
Running research communities in Asian markets
Online research communities are the new star in market research. These online platforms connect a company with a group of interested and interesting consumers to collaborate with in qualitative research. With the rise of social media, Asian consumers...
Catalogue: Asia Pacific 2014: Celebrating Asian Creativity
Authors: Tom De Ruyck, Erica Van Lieven
Companies: InSites Consulting, Direction First
May 13, 2014
Research reports
Answers to contemporary market research questions
ESOMAR felt that the time was right to produce a new guide to market research. The book was conceived not as a definitive encyclopaedia of research, but rather as a series of provocative questions that researchers could and should ask themselves when...
Catalogue: ESOMAR Publications
Authors: ESOMAR B.V., Ray Poynter, Sue York
March 1, 2014
Research papers
Creating a new playbook
The biggest challenge to the future of qualitative research is that more and more people who do not understand the qualitative paradigm are able to conduct projects, using sophisticated tools, without the knowledge of how to conduct and analyse...
Catalogue: Qualitative 2013: Brilliant Transformations
Author: Ray Poynter
November 20, 2013
Research papers
