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Research papers

The cultural dimension and qualitative research

This paper attempts to posit a general theory of cultural differences and their implications to you as the international qualitative research practitioner. The model developed should, we believe, be used as a thought-provoker at the earliest stages...

Catalogue: Seminar 1990: Qualitative Research- How Are We Preparing For The Future?
Authors: Chris Robinson, Jenny So
June 15, 1990
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Citation

Robinson and So (1990a, June 15). The cultural dimension and qualitative research. ANA - ESOMAR. Retrieved May 15, 2024, from


https://ana.esomar.org/documents/the-cultural-dimension-and-qualitative-research


Research papers

Qualitative research

This paper falls into two parts. First we consider the UK government’s use of qualitative research, looking both at the circumstances in which it is employed and the means by which it is assessed. Our initial and somewhat imprecise hypothesis -...

Catalogue: Seminar 1990: Qualitative Research- How Are We Preparing For The Future?
Authors: Michael Warren, Arnold Cragg
June 15, 1990
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Citation

Warren and Cragg (1990a, June 15). Qualitative research. ANA - ESOMAR. Retrieved May 15, 2024, from


https://ana.esomar.org/documents/qualitative-research-3505


Research papers

An expertsystem as a tool for risk management

The expert system RISCUE is developed to assist insurance managers to take decisions about the optimal risk strategy. RISCUE consists of a number of computer programs, combined with data on risk variables which are specific for the company or...

Catalogue: Seminar 1990: Qualitative Research- How Are We Preparing For The Future?
Author: Jetty M. M. Plasschaert
Company: PQR-Research
June 15, 1990
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Citation

Plasschaert, J. M. (1990a, June 15). An expertsystem as a tool for risk management. ANA - ESOMAR. Retrieved May 15, 2024, from


https://ana.esomar.org/documents/an-expertsystem-as-a-tool-for-risk-management


Research papers

Shifting the scene, shifting focus

Innovation is the key word of the nineties. As changes take place in rapid succession, greater demands will be made on the innovative capabilities of organizations. Innovation is not only needed in the field of product development and the creation of...

Catalogue: Seminar 1990: Qualitative Research- How Are We Preparing For The Future?
Author: Sandra Minnee
June 15, 1990
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Citation

Minnee, S. (1990a, June 15). Shifting the scene, shifting focus. ANA - ESOMAR. Retrieved May 15, 2024, from


https://ana.esomar.org/documents/shifting-the-scene-shifting-focus


Research papers

Staying in touch

There are many ways of staying in touch with the consumer. As a researcher, I would have to bring up both quantitative and qualitative research. Clearly, quantitative has a major role in understanding the consumer in a lot of detail. At the same...

Catalogue: Seminar 1990: Qualitative Research- How Are We Preparing For The Future?
Author: Jay Faberman
June 15, 1990
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Citation

Faberman, J. (1990a, June 15). Staying in touch. ANA - ESOMAR. Retrieved May 15, 2024, from


https://ana.esomar.org/documents/staying-in-touch


Research papers

The development of a new service

This study provides insight into an area of new product development that has not received much attention: service marketing. Yet service industries, similar to their counterparts in the physical goods industries, are facing increasing pressure to...

Catalogue: Seminar 1990: New Product Development
Authors: Scott Edgett, Steve Jones
June 15, 1990
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Citation

Edgett and Jones (1990a, June 15). The development of a new service. ANA - ESOMAR. Retrieved May 15, 2024, from


https://ana.esomar.org/documents/the-development-of-a-new-service


Research papers

Guruism to globalism?

How does the research buyer gauge the value of alternative qualitative proposals - that is, value in the broadest possible sense of input to the marketing process within the client company? The researcher/research company who has enjoyed previous...

Catalogue: Seminar 1990: Qualitative Research- How Are We Preparing For The Future?
Authors: Roger Jupp, Robin Challis
June 15, 1990
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Citation

Jupp and Challis (1990a, June 15). Guruism to globalism?. ANA - ESOMAR. Retrieved May 15, 2024, from


https://ana.esomar.org/documents/guruism-to-globalism-


Research papers

Qualitative research

This is a unique occasion. It is the first time that the Advertising Research Foundation has sponsored a workshop on qualitative research: The state of the art and its future potential.

Catalogue: ARF Guidelines Handbook
Author: Rena Bartos
January 1, 1990
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Citation

Bartos , R. (1990a, January 01). Qualitative research. ANA - ESOMAR. Retrieved May 15, 2024, from


https://ana.esomar.org/documents/qualitative-research


Research papers

Focus groups

This is the first time the Advertising Research Foundation has issued any document on the role and practice of qualitative research. The present document is offered in the spirit of the ARF mission: 1. “To lead in the development,...

Catalogue: ARF Guidelines Handbook
Author: ARF (Advertising Research Foundation) B.V.
January 1, 1990
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Citation

B.V., A. (1990a, January 01). Focus groups. ANA - ESOMAR. Retrieved May 15, 2024, from


https://ana.esomar.org/documents/focus-groups