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Focus groups

Date of publication: January 1, 1990

Catalogue: ARF Guidelines Handbook

Author: ARF (Advertising Research Foundation) B.V.

Abstract:

This is the first time the Advertising Research Foundation has issued any document on the role and practice of qualitative research. The present document is offered in the spirit of the ARF mission: 1. “To lead in the development, dissemination, and implementation of advertising research, concepts, practices, and information"; 2. “To provide the mechanism to exemplify and put into practice the highest standards of advertising research applications.”

ARF (Advertising Research Foundation) B.V.

Author

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Videos

Visual focus: Better focus groups thanks to smartphones

Catalogue: Fusion 2019

Authors: Margré Nijkamp, Roos Thijssen

Company: Motivaction International B.V.

November 10, 2019

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Citation

Nijkamp and Thijssen (2019a, November 10). Visual focus: Better focus groups thanks to smartphones. ANA - ESOMAR. Retrieved May 13, 2025, from


https://ana.esomar.org/documents/visual-focus-better-focus-groups-thanks-to-smartphones-10861


Research Papers

Visual focus: Better focus groups thanks to smartphones

Catalogue: Fusion 2019

Authors: Margré Nijkamp, Roos Thijssen

Company: Motivaction International B.V.

November 10, 2019

×

Citation

Nijkamp and Thijssen (2019a, November 10). Visual focus: Better focus groups thanks to smartphones. ANA - ESOMAR. Retrieved May 13, 2025, from


https://ana.esomar.org/documents/visual-focus-better-focus-groups-thanks-to-smartphones


Research Papers

Recruitment criteria of focus groups

Catalogue: ESOMAR Congress 1996: Changing Business Dynamics

Authors: Amparo Pastor, Susana Rubio

 

September 1, 1996

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Citation

Pastor and Rubio (1996a, September 01). Recruitment criteria of focus groups . ANA - ESOMAR. Retrieved May 13, 2025, from


https://ana.esomar.org/documents/recruitment-criteria-of-focus-groups-


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Citation

B.V., A. (1990a, January 01). Focus groups. ANA - ESOMAR. Retrieved May 13, 2025, from


https://ana.esomar.org/documents/recruitment-criteria-of-focus-groups-