Focus groups

Date of publication: January 1, 1990

Abstract:

This is the first time the Advertising Research Foundation has issued any document on the role and practice of qualitative research. The present document is offered in the spirit of the ARF mission: 1. “To lead in the development, dissemination, and implementation of advertising research, concepts, practices, and information"; 2. “To provide the mechanism to exemplify and put into practice the highest standards of advertising research applications.”

ARF (Advertising Research Foundation) B.V.

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