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Videos
What we can learn from tweets and Co. for open end analysis
Exhaustive manual coding of open-ended responses is still an everyday reality. Thanks to technological advances we nowadays have text analytics. The main models behind it can only unleash their power with longer text, not with short statements we...
Catalogue: Congress 2018
Authors: Danika Smit, Selina Pietsch
September 23, 2018
Videos
Worth a thousand words (Spanish)
Posting and sharing photos is considered one of the most popular online activities. In Britain, Dutton et al., characterized this activity as the most frequent and engaging Internet activity. In the US, 62% of the adult Internet users stated that...
Catalogue: Latin America 2018: Market Intelligence Festival for Latin America
Author: Ezequiel Paura
Company: Netquest
May 14, 2018
Videos
Brand semantic clustering
Brand Semantic Clustering suggests innovation, comprehensive, spontaneous, perennial and economic outlook on market research. It provides insights concerning brands based on the semantic clustering of spontaneous data on the main social networks. It...
Catalogue: Latin America 2017: #IN
Author: Laura Kroeff
June 15, 2017
Videos
From stream to structure
One of the biggest problems any researcher is faced with today is reading. We can't read quickly enough. For numeric data there is an ocean of visualisation and analytics available, we can watch trends in 7 colours over 3 dimensions unfold on a smart...
Catalogue: Big Data World 2016: Understanding People Through Smart Data
Author: Andrew Jeavons
June 15, 2016
Videos
Delighting the shopsumer in the instant gratification world (Spanish)
Internet/Digital is no longer a question; it's a fact: Mobile and social aren't emerging, but merging through consumers who have become part-time marketers, who understand and expect brands to be honest and fast. For shopsumers speed, knowledge...
Catalogue: Latin America 2016: Research Renovation
Author: Edwin Taborda
June 15, 2016
Videos
