Resources Library by ANA

Gaining marketing-relevant knowledge from social media photos

The flood of photos on social media is overwhelming. Every single day, Facebook users upload an average of 351 million images. These snapshots not only provide insights into the users' lives, but also reflects their attitudes and experiences with...

Catalogue: Congress 2016: #WOW

Authors: Raimund Wildner, Carolin Kaiser

Company: GfK

September 22, 2016

NextGen

There are fascinating differences between emerging economies and developed ones in how people consume news – and for that matter the role news plays in their lives. Understanding these differences will be critical to news organisations in a...

Catalogue: Congress 2016: #WOW

Authors: Kevin Cowan, Santanu Chakrabarti

September 22, 2016

The future fan

A colourful and thought provoking study on why people become fans, and the social and cultural currency to be gained from fandom, 'The Future Fan' project maps three stages in the evolution of the music fan. From niche interest treated with suspicion...

Catalogue: Global Qualitative 2015: Creative! Collaborative! Cool!

Authors: Gemma Proctor, Andy Crysell

Company: Twitter

November 18, 2015

How we became curators of cool

In this paper we deep dive into this continuous research cycle and its methodology using a specific target group as an example: The Tumblr-Generation. This young creative vanguard is arguably the most influential target group at the moment. Our paper...

Catalogue: Global Qualitative 2015: Creative! Collaborative! Cool!

Authors: Els Dragt, Pernille Kok-Jensen

Company: MARE

November 18, 2015

A funny thing happened on the way to our insights

How do we confront the unexpected? Sometimes on the road to the final report, we encounter surprise insights that speak to an entirely different set of business issues, and we are forced to choose what we do with this new information.This...

Catalogue: Global Qualitative 2015: Creative! Collaborative! Cool!

Authors: Steve August, Shannon Danzy, Tara Franz, Julie Schiller

Company: FocusVision

November 18, 2015

Leveraging passively monitored communities for ongoing insight

Most current social media research is based on topics, not people. You don’t know WHO is doing the talking, so you don’t know WHAT is relevant to your target consumer or business challenge. Our research approach created a hybrid of two...

Catalogue: Congress 2015: Revelations

Authors: Dave Choate, Chad R. Maxwell

October 1, 2015

Digital natives

Millennials were born in an era where the internet was already part of their lives. They move fluidly and implicitly between multiple devices to stay constantly connected. Facebook commissioned a study from global research agency ComScore to...

Catalogue: Latin America 2015: Carnival of Insights

Authors: Gabriel Gontijo, Rads (Radheeka) Jayasundera

April 28, 2015

Decomposing Pinterest virality

2013 saw Pinterest grow explosively and quickly solidify its place as one of the most visited social networks. Despite this, relatively little comprehensive research has been done to understand why some pins are more popular than others. While human...

Catalogue: Digital Dimensions 2014: (Online + Big Data + Social Media + Mobile) Research

Author: Dave Choate

June 17, 2014

I will tell you what they want, what they really really want

A serious weakness of social listening research is that it is only good at measuring what we already have in our hands. But is that true? Listening research gives us unprecedented access to hundreds of thousands of opinions from disparate people all...

Catalogue: Digital Dimensions 2014: (Online + Big Data + Social Media + Mobile) Research

Author: Annie Pettit

June 17, 2014