Digital natives

Date of publication: April 28, 2015

Abstract:

Millennials were born in an era where the internet was already part of their lives. They move fluidly and implicitly between multiple devices to stay constantly connected. Facebook commissioned a study from global research agency ComScore to understand where, how and when Millennials are interacting online. Along with internal Facebook data, we attempted to understand their behaviour within Latin American Countries (Argentina, Colombia and Mexico).

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