Resources Library by ANA

Sustainability: Doomed if you do, doomed if you don't

When you have the Thunbergs of the world to the Trumps, and many in between, how do you find a common ground for sustainability to win?

Catalogue: Asia Pacific 2020 - Insights Festival

Authors: Maitreyee Patki, Jayanth Narasimha

Company: Brandscapes Worldwide

November 2, 2020

Rediscovering Latin American households

Despite its cultural wealth and biodiversity, Peru is one of the poorest countries in Latin America, with approximately 55% of its population below the poverty line. Faced with this challenge, a multinational company known for its interest in market...

Catalogue: Latin America 2003

Authors: Paola Ruchmann, Alfredo Torres

Company: Apoyo

May 4, 2003

Kaleidoscope project

This paper describes the methodological relevance of ethnography in the development of an integrated communication strategy for both Brazil and Mexico, taking into consideration the cultural distance between these two countries.The results of a study...

Catalogue: Latin America 2004: Integrating Diversity Across the Continent

Authors: Richardson Nelson, Andréa Lima, Paula Luz

October 24, 2004

Insights into the purchase decision process of low income customers in Central and Eastern Europe

This paper describes research that has been carried out by INCOMA Research for Unilever Home and Personal Care division to increase understanding of low income consumers in Central and Eastern Europe. Research focussed on how low income consumers...

Catalogue: ESOMAR Retailing Industry Conference 2005

Authors: Alexandra Wren, Nadezda Odlova, Tomás Drtina

Companies: Unilever, GfK

April 19, 2005

Veni Vidi Vici

Our paper seeks to demonstrate the effects and effectiveness of a synergistic usage of two powerful yet passive research tools: Ethnography and Neuroscience. This means in practice that as researchers, we are frequently asked to offer methodology and...

Catalogue: Qualitative 2007

Authors: Neil McPhee, Peter Laybourne

Company: Fathom International Ltd

November 12, 2007

Women in the world's Muslim economies

Research can measure the effectiveness of women's empowerment initiatives in the Muslim world economies. It has a role to play in quantifying international program assumptions about Muslim women's desires, hopes and experiences.Many fundamental...

Catalogue: Congress 2007: Excellence

Author: Karl Feld

Company: D3 Systems, Inc.

September 19, 2007

A world of chicken flavors

During the spring and summer of 2007, Givaudan sponsored and QualiData executed a global ethnographic study to support the discovery and development of novel chicken flavors. Aiming for intensive consumer immersion at the point of flavor creation,...

Catalogue: Congress 2008: Frontiers

Authors: Michael P. Cook, Hy Mariampolski

Companies: QualiData Research Inc., Givaudan

September 26, 2008

Small numbers, big insights

Thinking big does not have to involve researching large numbers of people or utilising the latest online techniques to quickly gather data. We posit that at a time of change in the industry there is an important role for small scale face-to-face...

Catalogue: Congress 2013: Think Big

Authors: Suzanne Hall, Chris Perry, Isabella Pereira

Company: Ipsos MRBI

September 26, 2013

Global research transition

This paper illustrates emerging research methodologies and introduces a multi layered approach. SC Johnson required an innovative approach to understand consumers' decision making journey within the air care category. A quantitative study with...

Catalogue: CEE Research Forum 2012: Global Fuel For Local Boost!

Authors: Jenna Alexandre, Corrine Sandler

March 26, 2012