Resources Library by ANA

The future development of the Balearic isalnds

The market research conducted to provide a comprehensive assessment of the future needs of the holiday industry, with particular reference to the development of the Balearic Islands, took the form of a five stage study. In summary it involved a...

Catalogue: Seminar 1988: Travel And Tourism Research

Author: Malcom R. Mather

May 4, 1988

New consumers, product innovation and product renovation

I will try today to give you my views on how I see the food industry future. The future will bring rapid change, a need to anticipate change, to inspire it, to shape it when useful, to react to it even when it is less palatable but...

Catalogue: ESOMAR Congress 1987

Author: Camillo Pagano

Company: Nestlé

September 1, 1987

The future of consumer panels

This paper deals in the first instance with the set-up of the survey, including the relevant technical aspects, and then goes on to discuss the various research possibilities which the method can offer. We strongly recommend that the paper be...

Catalogue: Seminar 1987: Improving The Use Of Consumer Panels For Marketing Decisions

Authors: Goos Eilander, Jan van Bostelen

Company: Burke, Inc.

June 15, 1987

Prospective study on the future of agricultural distribution

The foreseeable changes in the agricultural world are likely to have repercussions in all sectors peripheral to agriculture and therefore on the distribution of agricultural products. We may suppose that the role of the distributor and his...

Catalogue: Seminar 1987: Identifying Change in European Agriculture

Author: Odile Peixoto

Company: BVA Group

June 15, 1987

The European information market

In my speech I will try to give a short overview of the main activities of the Commission of the European Communities in regard to the information market and an explanation of the reasons why. During the second part of my speech I would like to make...

Catalogue: Seminar 1987: M.M.I.S- Useful For The User

Author: Cornelis M. Jansen van Rosendaal

June 15, 1987

A quantified study on what people do during commercial breaks

By using a mostly forgotten research technique of observation, we were able to obtain, in an unorthodox way, a clear insight into how television, including the use of all new technology, is used during the commercial breaks. We were also able to...

Catalogue: Seminar 1986: New Developments In Media Research

Author: Chris Horsley

Company: Bates CHI & Partners

June 15, 1986

Master and optimise the future of a brand

The object of this talk is to present to you a tool with which to analyse and master this confrontation, intended to help those in charge of a brand in their prospective thinking on the future of this brand. I will first of all present the tool from...

Catalogue: ESOMAR Congress 1986: Anticipation And Decision Making

Author: Geneviève Ville

Company: BVA Group

June 15, 1986

Master and optimise the future of a brand (French)

The object of this talk is to present to you a tool with which to analyse and master this confrontation, intended to help those in charge of a brand in their prospective thinking on the future of this brand. I will first of all present the tool from...

Catalogue: ESOMAR Congress 1986: Anticipation And Decision Making

Author: Geneviève Ville

Company: BVA Group

June 15, 1986

Changing stores to suit the changing customer

This paper examines the changes that have occurred in retailing formats and shopping environments in the last 100 years and highlights the increasing acceleration of that change. It considers the demographic factors in the UK which have impacted...

Catalogue: Seminar 1986: Retail Strategies For Profit And Growth

Author: Monica D. Lucas

June 4, 1986