Resources Library by ANA

Measures of association and correlation

One of the most important uses of statistical analysis is to investigate the associations or relationships between different variables. Understanding these relationships is of importance to an investigator for several reasons: It helps in the...

Catalogue: ESOMAR Teach-In Seminar 1995: All You Ever Wanted To Know About Sampling, Statistics And Questionnaires

Author: Paul Fatti

February 14, 1995

Paradata

The web provides researchers with a gold mine. Every click, response, page movement and delay can be logged and used for analysis. The amount of data that can be captured from web surveys is vast and comprehensive. This paper aims to explain the...

Catalogue: ESOMAR Net Effects 2001

Author: Andrew Jeavons

February 11, 2001

Industrial sampling

There is no doubt that the quality or rather the reliability with which findings of any type of market research can be translated into practical use, is heavily dependent on the final sample that has been obtained. The sample directly deriving from...

Catalogue: Seminar 1981: Sampling Problems And Data Collection

Author: Robert J. Stegeman

May 1, 1981

Keeping panel respondents fit and willing

In this paper we will discuss the quality of the data obtained by using computerised interviewing in a panel situation. For this form of research some extra advantages of computerised interviewing can be obtained. It will first be shown for data on...

Catalogue: ESOMAR Congress 1989

Authors: Leo van Doorn, Theo Hess

Company: NIPO

September 1, 1989

Maintaining the representativeness of results from an audience measurement panel

This paper discusses issues relating to the representativeness of data obtained from an audience measurement panel. The paper gives a broad overview of most factors which have a key influence on representativeness but concentrates on the practical...

Catalogue: ESORMAR/ARF Worldwide Electronic And Broadcast Audience Research 1994

Authors: Alan Yates, Peter Doe

May 1, 1994

Towards a new view of evaluation

Determining 'quality' in media research often assigns much influence to survey response rates. Increasing scientific evidence suggests a more sophisticated viewpoint about survey quality is needed.An alternative framework for evaluating the quality...

Catalogue: WM3 2007

Authors: Ed Cohen, Ricardo Gomez-Insausti, Robert Groves

Company: Nielsen

June 3, 2007

ESOMAR/GRBN online sample quality guideline (Arabic)

With the emergence and general acceptance of online samples for market, opinion, and social research comes a responsibility to measure and ensure the quality of research results using such samples. A number of concerns about sample quality have been...

Catalogue: ESOMAR Codes And Guidelines

Authors: ESOMAR B.V., GRBN B.V.

June 15, 2015

The future of market and social research is qualitative

This is the story of a collaboration of ESOMAR Foundation/Paragon Partnership, BBC Media, Big Sofa, and experienced qualitative researchers from all over the world, coming together to solve an important industry issue - the quality of qualitative...

Catalogue: Congress 2018

Authors: Phyllis MacFarlane, Sonia Whitehead

Company: GfK

September 23, 2018

Raising the bar on quality sample

What's it about?Greg Matheson will guide attendees through the key features of the game changing online security and field management tool, dtect.  The session will highlight key levels of functionality with a deeper dive on the security...

Catalogue: Webinars 2023

Authors: Greg Matheson, Luke Bothwell

Company: Quest Mindshare

February 10, 2023