Understanding Data Degradation

Date of publication: December 3, 2021

Catalogue: Webinars 2021

Abstract:

Quest has received significant interest from the greater MR community and have continued our investigation ? come see what we?ve found most recently as we dig further into what happens with ?longer? surveys!

Key Takeaways:

  1. Increasing legnth of interview can have measurable effects for survey results, decreasing engagement and reliability in specific ways.
  2. Understand how Quest?s first and second phases of research lead to some convincing arguments about Open End Questions over 3 waves of data
  3. Watch for our continuation of exploring this universal survey topic, so we can arm researchers with data on pain points like drop offs and overall disengagement

Topic(s) Covered:

  • Data quality
  • Questionnaire design + panelist engagement
  • Quantitative methodology

Scott Worthge

Author

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Greg Matheson

Author

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