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Think smart, act fast and DIY

Rethinking ways of doing research. Tips and tricks to stay agile and the watch-outs and necessary tools needed for in-housing research.

Catalogue: ESOMAR Client Summit 2018- Autumn Edition
Authors: Linda Koelemij, Sanne Valkenburg
December 12, 2018

Research papers

The workers' evolution

This paper investigates how workplace structures throughout Europe are changing, driven by the new economic and social environment. New research amongst leading employers in the United Kingdom will help reveal how organisations are responding to the...

Catalogue: ESOMAR Congress 2001: Marketing Transformation
Authors: Quentin Ashby, Steve Aumayer, Niamh Bryan
September 23, 2001

Research papers

Research on tap

This paper discussed the relationship between a research buyer, Yorkshire Water, and a research provider, Robertson Bell Associates (RBA) Limited. It explores how this relationship has developed over time, and at how a flexible approach has been...

Catalogue: ESOMAR Congress 1994: Success Through Adaptation
Authors: Christina Bennett, Paul Vittles
September 1, 1994

Research papers

Business restructuring in market research

This paper considers the role of business information systems in affecting this change. Not driven by technology but driven by business requirements. We demonstrate how, at Bayer UK, the effective integration of data from multiple sources is rapidly...

Catalogue: EphMRA/ESOMAR Conference 1994: Meeting The Pressures By Intelligent Resourcing
Authors: Marion Wyncoll, John Markham
Company: Bayer AG
June 1, 1994

Research papers

Use of PC software in conducting ACA and modelling the results

Markets are increasingly dynamic: the conditions which obtained when research was commissioned may no longer obtain when the findings are delivered. Appropriate research techniques harnessed to the ever increasing power of the personal computer allow...

Catalogue: EphMRA/ESOMAR Seminar 1991: 1993 And Beyond
Author: David Adams
June 15, 1991

Research papers

Decision making does not always require expensive surveys

SKIM Market and Policy Research was founded in 1979 as an industrial market research company and befriended the PC rather early. Thanks to the enthousiasm of the researchers at SKIM and good contacts with Sawtooth, the American developers of software...

Catalogue: Seminar 1990: How To Cope With Data Overload
Author: H. J. Kranenberg
Company: SKIM
June 15, 1990

Research papers


Successful enterprises within the whole SME structure are characterized by their high rate of flexibility. This fact forms the strength of SME's with regard to big companies. Flexibility is shown at its utmost in the ability to react effectively on...

Catalogue: Seminar 1987: M.M.I.S- Useful For The User
Author: P. van Dijk
June 15, 1987

Research papers

An assessment of micro-behavioural modelling and its cost effectiveness

The paper argues the flexibility and versatility of this approach to modelling in terms of scale, scope, type of marketing problem and type of product field. Six case histories are cited, ranging from a simple use of Trade Off as an input to a...

Catalogue: ESOMAR Congress 1978: Value For Money In Market And Social Research
Authors: M. M. Blackston, J. A. Lunn
September 1, 1978

Research papers


Just to summarise very quickly, I have talked about the things which are meaningfully taken into account on a methodical basis in planning industrial interviewing. I have suggested considering:- 1. The nature of the marketing problem; 2. The kind of...

Catalogue: Seminar 1973: Industrial Marketing Research- Sampling And Interviewing Problems
Author: Peter J. Hayes
January 1, 1973