Decision making does not always require expensive surveys

Date of publication: June 15, 1990

Company: SKIM

Abstract:

SKIM Market and Policy Research was founded in 1979 as an industrial market research company and befriended the PC rather early. Thanks to the enthousiasm of the researchers at SKIM and good contacts with Sawtooth, the American developers of software for market research, SKIM started a software division by the end of 1987. Now SKIM Software Division is selling and supporting PC-based software systems all over Europe. Simultaneously, SKIM Market and Policy Research, the parent company, has built up a name applying multi-variate techniques in the research process and now has a strong position in the market for international ’computerized’ surveys. Our main software-tools are: . ACA for (adaptive) conjoint analysis . APM for (adaptive) perceptual mapping . CCA for (convergent) cluster analysis These three systems not only help control proliferation of data, but also help improve quality and quantity of profitable information. The combined forces of SKIM Market and Policy Research and these systems ensure a unique combination of sound knowledge of market research methods and techniques, practical knowledge of users of the systems and a full range of services, all adaptable to your marketing problems in a flexible, efficient way.

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