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Research papers

Analysis of retail audit data with expertise systems

The present service of market research institutes constists of providing extensive reports and charts for their clients on a periodical basis. The corresponding market research department within the client's company as well as the market researcher...

Catalogue: Seminar 1992: Do New Technologies Help Or Hinder Marketing Decisions?
Authors: Oliver Beys, Stefan Müller
Company: GfK
June 15, 1992
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Citation

Beys and Müller (1992a, June 15). Analysis of retail audit data with expertise systems. ANA - ESOMAR. Retrieved April 26, 2024, from


https://ana.esomar.org/documents/analysis-of-retail-audit-data-with-expertise-systems


Research papers

Clues to a new housing concept suited for the over 50's

The paper is divided into three parts. The first part highlights the socio-demographic dynamics experienced by the over 50s in Italy during the last 30 years and the direction of future trends, that view remarkable changes both in quantitative and...

Catalogue: Seminar 1991: The Over 50's In The 90's
Author: Beatrice Cito Filomarino
Company: GfK
June 15, 1991
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Citation

Filomarino, B. C. (1991a, June 15). Clues to a new housing concept suited for the over 50's. ANA - ESOMAR. Retrieved April 26, 2024, from


https://ana.esomar.org/documents/clues-to-a-new-housing-concept-suited-for-the-over-50-s


Research papers

The meaning of sales promotion to the public

We intend to explain the fundamental behavior of the Italian public with regard to "promotion", "sponsorship" and conventional advertising. The data mentioned in this report derive from: - several Eurisko motivational surveys - a 1990 survey on a...

Catalogue: Seminar 1991: How Advertising Works And How Promotions Work
Authors: Giuseppe Minoia, Germano Calvi
Company: GfK
June 15, 1991
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Citation

Minoia and Calvi (1991a, June 15). The meaning of sales promotion to the public. ANA - ESOMAR. Retrieved April 26, 2024, from


https://ana.esomar.org/documents/the-meaning-of-sales-promotion-to-the-public


Research papers

European consumers and environmental behaviour

The environmentalism movement has the potential to significantly change marketing in the 90's, not only in Europe, but throughout the developed world. Although the issue has been widely publicised, most recently in reference to the Gulf war,...

Catalogue: Seminar 1991: The Growing Individualisation Of Consumer Lifestyles And Demand
Authors: Brian Voller, Andreas Winkler
Company: GfK
June 15, 1991
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Citation

Voller and Winkler (1991a, June 15). European consumers and environmental behaviour. ANA - ESOMAR. Retrieved April 26, 2024, from


https://ana.esomar.org/documents/european-consumers-and-environmental-behaviour


Research papers

Too much of advertising and promotion is wasted

Information on the effectiveness of promotions and advertising is more and more indispensable for a successful brand. Advance in technology has given the chance to develop a tool which is required to measure the effects of advertising and promotion:...

Catalogue: Seminar 1991: How Advertising Works And How Promotions Work
Author: Sabine Ullrich
Company: GfK
June 15, 1991
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Citation

Ullrich, S. (1991a, June 15). Too much of advertising and promotion is wasted. ANA - ESOMAR. Retrieved April 26, 2024, from


https://ana.esomar.org/documents/too-much-of-advertising-and-promotion-is-wasted