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Research papers

Diamonds or dust

The low success rate for innovation in Indian FMCG became a subject of interest at Nestlé India. Partnering with Nielsen we set out to understand what it takes innovations to win in the long term- form birth, to breakthrough and beyond the first...

Catalogue: Congress 2016: #WOW
Authors: Ritanbara Mundrey, Amit Bali
Company: Nielsen
September 22, 2016
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Citation

Mundrey and Bali (2016a, September 22). Diamonds or dust. ANA - ESOMAR. Retrieved April 27, 2024, from


https://ana.esomar.org/documents/diamonds-or-dust-10782


Videos
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Citation

Tonolini and Sbarbaro (2016a, June 15). New visions. ANA - ESOMAR. Retrieved April 27, 2024, from


https://ana.esomar.org/documents/new-visions


Videos

The evolution of PayPal: New money, new purpose

In 2015, PayPal stood on the brink of a new and exciting future as it parted company with eBay and prepared its new independence and launch on NASDAQ. In light of this, the brand sought to redefine itself in the context of a highly dynamic and...

Catalogue: Congress 2016: #WOW
Authors: Daniel Jenkinson, Robert Cook
Company: Firefish
June 15, 2016
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Citation

Jenkinson and Cook (2016a, June 15). The evolution of PayPal: New money, new purpose. ANA - ESOMAR. Retrieved April 27, 2024, from


https://ana.esomar.org/documents/the-evolution-of-paypal-new-money-new-purpose


Videos

When will machines start winning?

Where does artificial intelligence have to get to, in order to start matching the human capacity to turn data into insights? Human analysis of social media delivers in-depth insight into people's feelings, intentions, drivers and barriers of usage -...

Catalogue: Big Data World 2016: Understanding People Through Smart Data
Author: Daniel Fazekas
June 15, 2016
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Citation

Fazekas, D. (2016a, June 15). When will machines start winning?. ANA - ESOMAR. Retrieved April 27, 2024, from


https://ana.esomar.org/documents/when-will-machines-start-winning-


Videos

The evolution of PayPal: New money, new purpose

In 2015, PayPal stood on the brink of a new and exciting future as it parted company with eBay and prepared its new independence and launch on NASDAQ. In light of this, the brand sought to redefine itself in the context of a highly dynamic and...

Catalogue: Congress 2016: #WOW
Authors: Daniel Jenkinson, Robert Cook
Company: Firefish
June 15, 2016
×

Citation

Jenkinson and Cook (2016a, June 15). The evolution of PayPal: New money, new purpose. ANA - ESOMAR. Retrieved April 27, 2024, from


https://ana.esomar.org/documents/the-evolution-of-paypal-new-money-new-purpose


Research papers

The evolution of PayPal: New money, new purpose

In 2015, PayPal stood on the brink of a new and exciting future as it parted company with eBay and prepared its new independence and launch on NASDAQ. In light of this, the brand sought to redefine itself in the context of a highly dynamic and...

Catalogue: Congress 2016: #WOW
Authors: Daniel Jenkinson, Robert Cook
Company: Firefish
June 15, 2016
×

Citation

Jenkinson and Cook (2016a, June 15). The evolution of PayPal: New money, new purpose. ANA - ESOMAR. Retrieved April 27, 2024, from


https://ana.esomar.org/documents/the-evolution-of-paypal-new-money-new-purpose-8821


Videos

Look who's talking?!

Twitter celebrates its 10th anniversary this year and it has rapidly become part of our everyday language; hashtags are everywhere, from the menu at your local restaurant to the evening news. But - exactly how has Twitter impacted our culture and the...

Catalogue: Global Qualitative 2016: The Business Value of Intelligent Stories
Authors: Sara Picazo Lutton, Cecily Long
Companies: Flamingo, Twitter
June 15, 2016
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Citation

Picazo Lutton and Long (2016a, June 15). Look who's talking?!. ANA - ESOMAR. Retrieved April 27, 2024, from


https://ana.esomar.org/documents/look-who-s-talking-


Videos

Measuring B2B content marketing with LinkedIn

B2B marketers ranked content marketing as the number one initiative that will have the most impact on their business in 2016 (Regalix, 2016). With the move towards content marketing in B2B continuing, the question of measurement becomes increasingly...

Catalogue: Seminar 2016: Media Return on Investment
Author: Jennifer Brett
June 15, 2016
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Citation

Brett, J. (2016a, June 15). Measuring B2B content marketing with LinkedIn. ANA - ESOMAR. Retrieved April 27, 2024, from


https://ana.esomar.org/documents/measuring-b2b-content-marketing-with-linkedin


Videos

The potential power of digital creative

While digital media spend continues to grow exponentially, particularly in video and mobile platforms, creative is generally an after-thought when marketers are planning a digital campaign. While the ad industry provides a range of creative options,...

Catalogue: Congress 2016: #WOW
Authors: Samuel Kim, Matthew Sharp, Cortney Henseler
June 15, 2016
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Citation

Kim, Sharp and Henseler (2016a, June 15). The potential power of digital creative. ANA - ESOMAR. Retrieved April 27, 2024, from


https://ana.esomar.org/documents/the-potential-power-of-digital-creative