Resources Library by ANA

Marketing across frontiers

From incorporation in 1971 until today Novaction has reported over 4000 studies based on marketing models. These projects have been conducted across the 5 continents in 55 countries. In Japan alone over 1200 projects have been reported. Over 250...

Catalogue: New Monograph Series Vol.5: Brand Choice Modelling

Authors: Jacques Blanchard, Oscar Schneersohn, H. Hayashi

June 15, 1998

Marketing analysis on the basis of consumers' degree of involvement

Consumers' involvement in products considerably moderates their reactions to marketing and advertising stimuli. Involvement has now gained the status of a major parameter to be taken into account in advertising and marketing strategies. Current...

Catalogue: ESOMAR Congress 1984: What We Have Learned From The Recession

Authors: Gilles Laurent, Jean-Nöel Kapferer

Company: IFOP

June 15, 1984

What price consultancy?

This paper is written from the viewpoint of a London-based market research agency which undertakes all types of international market research. The paper is primarily concerned with the opportunities that may exist for the researcher in the middle...

Catalogue: Seminar 1988: Business To Business Research

Author: Michael Wilsdon

June 15, 1988

Intelligent building

This paper will be focused on the illustration of the use done by the subscribers of a multiclient study on the European market of Intelligent Building - vendors of technology and large owners of buildings - of the results of this study. A short...

Catalogue: Seminar 1992: Business To Business Marketing

Author: Roberto Taranto

June 15, 1992

What role should research play during an economic crisis? (French)

The aim of this paper is to indicate a path different from that shown in previous studies done on the economic slowdown, taking into account the real changes which have occurred in the field of advertising research, and notably in the relationship...

Catalogue: ESOMAR Congress 1979: The Challenge Of Eighties

Authors: Sylvère Piquet, Marie-Reine de Jaham

June 15, 1979

What role should research play during an economic crisis?

The aim of this paper is to indicate a path different from that shown in previous studies done on the economic slowdown, taking into account the real changes which have occurred in the field of advertising research, and notably in the relationship...

Catalogue: ESOMAR Congress 1979: The Challenge Of Eighties

Authors: Sylvère Piquet, Marie-Reine de Jaham

June 15, 1979

The financial market data service for establishments (German)

The paper explains, how periods of economic instability have led to new demands for market research data amongst the suppliers of financial services. During times of stagnating or even reduced market research budgets, the structural survey of the...

Catalogue: ESOMAR Congress 1984: What We Have Learned From The Recession

Author: Rolf Pfleiderer

Company: Infratest dimap Gesellschaft fur Trend- und Wahlforschung mbH

June 15, 1984

A United States perspective on the status and future of international marketing research

The aim of the study was to obtain an understanding of current and future international marketing research needs in the United States. The paper analyses the data by the type of corporation/advertising agency, the size of the international research...

Catalogue: ICC/ESOMAR Symposium 1984: International Marketing Research

Author: Eileen A. Kelly

June 15, 1984

Insights from the Users & Buyers Global Study 2021

The 2021 Users and Buyers Global Study recognizes the fundamentally important role that brand-owners play in determining the shape and structure of our profession. This is the first in what we hope will become an annual monitor study. This research...

Catalogue: Webinars 2021

Authors: Kajoli Tankha, Ray Poynter, Stephen Kraus

Companies: The Future Place, Microsoft

August 26, 2021