Resources Library by ANA

Are committed dealers more profitable to an OEM?

Many automotive manufacturers conduct satisfaction surveys of their dealerships, either directly or through syndicated studies. The presumed benefit of this feedback is in helping to develop and implement process improvements directed to improve...

Catalogue: ESOMAR Conference on Automotive Marketing 2004

Authors: Joel Lieberman, Tanniru R. Rao

Company: Market Probe International Inc.

March 1, 2004

Consumer choice for over-the-counter drugs and supplements in the health care arena

A framework is presented to understand how consumers respond to eight topics for OTC health care, ranging from simple physical examinations to medicinal shampoo.The objective is to understand how consumers process information about health care, such...

Catalogue: Global Healthcare 2004

Authors: Hollis Ashman, Howard R. Moskowitz, Samuel Rabino, Dorothy Minkus- McKenna, John Himmelstein

Company: Moskowitz Jacobs Inc.

February 22, 2004

The mind of the consumer shopper

The authors have developed a new set of 'mega' databases using conjoint analysis. The databases help delineate the customer mind and provide practical guidance for marketers, product developers, and advertising agencies. Each 'mega' database...

Catalogue: ESOMAR Excellence in Consumer Insights Conference 2003

Authors: Hollis Ashman, Howard R. Moskowitz

Company: Moskowitz Jacobs Inc.

March 30, 2003

Customer relationships- Manage, measure or just understand?

This paper provides an introduction to advanced analytical techniques that provide a deeper understanding of customers and customer relationships.The approaches presented provide insight into differences between individual customers, or segments of...

Catalogue: ESOMAR Technovate Conference 2003

Author: Jon Pinnell

Company: MarketVision Research

January 26, 2003

Qualitative computing for marketing and business

In business and marketing, qualitative research is needed but rarely accepted. Data from focus group discussions, case histories or interviews requires qualitative analysis if the researcher is to discover new meanings in accounts or interpret...

Catalogue: ESOMAR Congress 2000: The Impact Of Networking

Authors: Tom Richards, Lyn Richards

September 1, 2000

Web surveys

Sell-selected surveys on the Web are extremely cost-attractive however they lack a valid statistical inference. Similar to quota samples it is only the empirical validation that can give them some justification. The paper describes the empirical...

Catalogue: ESOMAR Net Effects 1999

Authors: Vasja Vehovar, Zenel Batagelj

June 15, 1999

Aiming at knowledge

Strategic marketing decisions call for up-to-date and reliable information about market developments. Information is necessary in order to be able to successfully capitalize on current developments in the environment. Information or rather knowledge...

Catalogue: Seminar 1999: Market and Competitive Intelligence

Authors: Arjen Kuijten, Edward Hermans

Company: NIPO

March 1, 1999

Statistic and significance testing

Statistics may be defined as ‘the collection, analysis and interpretation of numerical data’. As market research is concerned mostly with counting and measuring, it is not surprising that the theory of statistics can play an important part...

Catalogue: ESOMAR Handbook Of Market And Opinion Research

Author: Paul Harris

September 1, 1998

Focusing knowledge on the issues

This paper argues that information alone is not enough. Only when meaning is added to information does it become knowledge. Knowledge needs to be stored and accessed by relevant valid constructs in order to be able to say to clients: “the answer...

Catalogue: ESOMAR Congress 1998: The Power Of Knowledge

Authors: Jean Mcdougall, Sue Gardiner

Company: KANTAR TNS Malaysia

September 1, 1998