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Research papers

Socio-semiotics

Consumer culture is a complex phenomenon of visual representations and the politics of visibility. Products have become markers of social distinction and form a distinctive part of people's lives. Brands are partners in achieving social goals...

Catalogue: Qualitative 2006
Author: Inka Crosswaite
Company: Added Value
October 8, 2006
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Citation

Crosswaite, I. (2006a, October 08). Socio-semiotics. ANA - ESOMAR. Retrieved June 04, 2023, from


https://ana.esomar.org/documents/socio-semiotics


Videos

Modular surveys for agile research solutions

New sampling applications such as RDIT, Google Consumer Surveys and other DIY applications provide researchers with exciting opportunities to leverage agile market research solutions that go beyond the reach of access panels and do so with greater...

Catalogue: Congress 2015: Revelations
Authors: David Jamieson, John Crockett, Grant Miller
Company: IRIS Network
June 15, 2015
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Citation

Jamieson, Crockett and Miller (2015a, June 15). Modular surveys for agile research solutions. ANA - ESOMAR. Retrieved June 04, 2023, from


https://ana.esomar.org/documents/modular-surveys-for-agile-research-solutions


Research papers

Truth beyond common beliefs

The deduction of partial utilities within conjoint analyses is based on the assumption that people maximise their utility (homo oeconomicus). This assumption is contradicted by a broad swathe of empirical findings which have demonstrated that people...

Catalogue: Congress 2008: Frontiers
Author: Florian Bauer
Company: IRIS Network
September 26, 2008
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Citation

Bauer, F. (2008a, September 26). Truth beyond common beliefs. ANA - ESOMAR. Retrieved June 04, 2023, from


https://ana.esomar.org/documents/truth-beyond-common-beliefs


Research papers

An international comparative approach to environmental public opinion

Using Environics’ global database resulting from its 1998 International Environmental Monitor survey (involving over 30 interviews across thirty countries representing 68% of the world's population) the authors undertook a segmentation analysis...

Catalogue: ESOMAR Congress 1999: The Race For Innovation
Authors: Doug Miller, David Jamieson
Company: IRIS Network
September 1, 1999
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Citation

Miller and Jamieson (1999a, September 01). An international comparative approach to environmental public opinion . ANA - ESOMAR. Retrieved June 04, 2023, from


https://ana.esomar.org/documents/an-international-comparative-approach-to-environmental-public-opinion-


Research papers

Consilience

This presentation explores the role of market research in New Product Development. More specifically it examines a crucial aspect of the NPD process: the areas where various interested parties - the client and the consumer, researchers and designers...

Catalogue: ESOMAR Worldwide Qualitative Research Conference 2003
Authors: Phelim O'Leary, Des Bryne
Company: IRIS Network
November 5, 2003
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Citation

O'Leary and Bryne (2003a, November 05). Consilience . ANA - ESOMAR. Retrieved June 04, 2023, from


https://ana.esomar.org/documents/consilience-


Research papers

Pricing beyond the 'Homo Oeconomicus'

Price optimisation is the most efficient lever to maximize profits but all classical price research tools fail to deliver optimal results as they still assume consumers to behave like a 'Homo Oeconomicus'. Using several examples, this paper will...

Catalogue: Congress 2010: The Changing Face Of Market Research
Author: Florian Bauer
Company: IRIS Network
September 15, 2010
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Citation

Bauer, F. (2010a, September 15). Pricing beyond the 'Homo Oeconomicus'. ANA - ESOMAR. Retrieved June 04, 2023, from


https://ana.esomar.org/documents/pricing-beyond-the-homo-oeconomicus-


Research papers

Design empowered innovation

How marketing organisations can innovate better by enriching traditional expertise with tools from the world of design will be reviewed in this presentation. By focusing on individuals, moments and journeys in ethnography, insights become deeper. By...

Catalogue: Congress 2011: Impact
Authors: Ben Wood, David Stocks, Mark Whiting
Company: Added Value
September 18, 2011
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Citation

Wood, Stocks and Whiting (2011a, September 18). Design empowered innovation. ANA - ESOMAR. Retrieved June 04, 2023, from


https://ana.esomar.org/documents/design-empowered-innovation


Research papers

Defragment the consumer

Consciously or unconsciously, we systematically distort what we actually want to understand: the consumer.We often implicitly assume rational behaviour, neglect interdependencies and over-generalize from isolated findings. Most of all, we often...

Catalogue: Congress 2006: Foresight
Author: Florian Bauer
Company: IRIS Network
September 17, 2006
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Citation

Bauer, F. (2006a, September 17). Defragment the consumer. ANA - ESOMAR. Retrieved June 04, 2023, from


https://ana.esomar.org/documents/defragment-the-consumer


Research papers

Future fuels

The presentation reviews the results of an 18 month research programme conducted for the Shell Future Fuels division beginning in August 2007 .The goal of the study was to better understand American and German driver attitudes towards alternative...

Catalogue: Congress 2009: Leading The Way
Authors: Leslie Pascaud, Duncan Macleod, Isabelle Remond
Companies: Added Value, Shell Global
September 22, 2009
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Citation

Pascaud, Macleod and Remond (2009a, September 22). Future fuels. ANA - ESOMAR. Retrieved June 04, 2023, from


https://ana.esomar.org/documents/future-fuels