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Today is actually tomorrow!

Date of publication: September 22, 2009

Catalogue: Congress 2009: Leading The Way

Company: IRIS Network

Authors: Elvan Oktar, Fatma Çelenk

Abstract:

CSR has become one of the important weapons of companies in increasing awareness, familiarity, favorability and reputation. Almost every company carries out a CSR activity but few measure its perceptual or real impact. This presentation shows how research can be a guide to companies inselecting a CSR activity, measuring the effectiveness and internalizing it in company.

Elvan Oktar

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Fatma Çelenk

Author

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Oktar and Çelenk (2009a, September 22). Today is actually tomorrow!. ANA - ESOMAR. Retrieved April 19, 2024, from


https://ana.esomar.org/documents/kids-of-today-and-tomorrow-spanish-