Today is actually tomorrow!

Date of publication: September 22, 2009


CSR has become one of the important weapons of companies in increasing awareness, familiarity, favorability and reputation. Almost every company carries out a CSR activity but few measure its perceptual or real impact. This presentation shows how research can be a guide to companies inselecting a CSR activity, measuring the effectiveness and internalizing it in company.

  • PDF
  • This could also be of interest