The presentation reviews the results of an 18 month research programme conducted for the Shell Future Fuels division beginning in August 2007 .The goal of the study was to better understand American and German driver attitudes towards alternative fuels (with a particular focus on hydrogen fuel) and their impact on fuel preferences, fuel brand perceptions and behaviours. Although the study is not directly predictive, it does give insight into the targets most likely to move first to future fuels and the triggers that will incite them to do so.
Catalogue: ESOMAR Automotive Marketing Conference 2002
Authors: Andrew Grant, Scott Miller
March 4, 2002
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