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Future fuels

Date of publication: September 22, 2009

Catalogue: Congress 2009: Leading The Way

Companies: , Shell Global

Authors: Leslie Pascaud, Duncan Macleod, Isabelle Remond

Abstract:

The presentation reviews the results of an 18 month research programme conducted for the Shell Future Fuels division beginning in August 2007 .The goal of the study was to better understand American and German driver attitudes towards alternative fuels (with a particular focus on hydrogen fuel) and their impact on fuel preferences, fuel brand perceptions and behaviours. Although the study is not directly predictive, it does give insight into the targets most likely to move first to future fuels and the triggers that will incite them to do so.

Leslie Pascaud

Author

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Duncan Macleod

Author

This is a long description of some author details.

Isabelle Remond

Author

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Pascaud, Macleod and Remond (2009a, September 22). Future fuels. ANA - ESOMAR. Retrieved October 31, 2025, from


https://ana.esomar.org/documents/changes-in-energy-supply-and-use-into-the-future