Abstract:
New sampling applications such as RDIT, Google Consumer Surveys and other DIY applications provide researchers with exciting opportunities to leverage agile market research solutions that go beyond the reach of access panels and do so with greater efficiency than traditional survey methods. However, these efficiencies largely come in the form of a reduced questionnaire length which can prove challenging for even the leanest client research brief. Environics Research and RIWI Corporation recently tackled the tough challenge of modularising a lengthy, longitudinal tracking study into a more agile research instrument. This experiment has generated new learning on the analytical implications and design considerations inherent to agile research.
This could also be of interest:
Research Papers
Modular surveys for agile research solutions
Catalogue: Congress 2015: Revelations
Authors: David Jamieson, Grant Miller, John Crockett
Company: IRIS Network
October 1, 2015
Webinars
Understanding Agile Research
Catalogue: Webinars 2020
Author: Nikki Lavoie
Company: MindSpark Research International
November 19, 2020
Research Papers
Stay AGILE or?
Catalogue: Asia Pacific 2016: Get Connected!
Author: Pravin Shekar
 
May 19, 2016
