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Research papers

Comparability

I have referred to comparability in a very limited sense, namely the exact replication of research methods across a number of countries. I have done so because comparability is so often discussed in these terms, or because it is felt - whether...

Catalogue: Seminar 1971: Multi-Country Research
Author: Paul Howard Berent
June 15, 1971
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Citation

Berent, P. H. (1971a, June 15). Comparability. ANA - ESOMAR. Retrieved April 26, 2024, from


https://ana.esomar.org/documents/comparability


Research papers

The people and gold

The People and Gold is the title of a consumer research project carried out by InterScan during 1969. The project was concerned with investigating the consumer markets for gold in a number of countries. We took the title from one of the items in the...

Catalogue: Seminar 1971: Multi-Country Research
Author: M. Haines
June 15, 1971
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Citation

Haines, M. (1971a, June 15). The people and gold. ANA - ESOMAR. Retrieved April 26, 2024, from


https://ana.esomar.org/documents/the-people-and-gold


Research papers

Report-back from working group III

As a whole the discussions in group three gave the following conclusions: 1. Independent from the methods, the organisation is the main problem of a multi-country survey; 2. Coordination must be done from one central point. Identical-sampling,...

Catalogue: Seminar 1971: Multi-Country Research
Author: Jan D. Noordhoff
June 15, 1971
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Citation

Noordhoff, J. D. (1971a, June 15). Report-back from working group III. ANA - ESOMAR. Retrieved April 26, 2024, from


https://ana.esomar.org/documents/report-back-from-working-group-iii-843


Research papers

Multi-country research

The purpose of this paper is to discuss briefly the organisation of the international research functions within the agency. International market researchers often discuss the problems of planning and executing individual multi-national surveys but, I...

Catalogue: Seminar 1971: Multi-Country Research
Author: Ian Jarvis
June 15, 1971
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Citation

Jarvis, I. (1971a, June 15). Multi-country research. ANA - ESOMAR. Retrieved April 26, 2024, from


https://ana.esomar.org/documents/multi-country-research


Research papers

Planning a multi-country research

The logic of marketing which launched the decision makers to be conscious of the entire environment of their areas of operation., is now encouraging companies to surpass the boundaries of these areas and become international,- inter-sectorial, etc....

Catalogue: Seminar 1971: Multi-Country Research
Author: Mario Miraglia
June 15, 1971
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Citation

Miraglia, M. (1971a, June 15). Planning a multi-country research. ANA - ESOMAR. Retrieved April 26, 2024, from


https://ana.esomar.org/documents/planning-a-multi-country-research


Research papers

The marketing research function in an international pharmaceutical company

This talk will look at some of the major considerations which must be recognised when organising Market Research as a total company concept in an international pharmaceutical company. That is to say we are not only talking of a centralised H.O....

Catalogue: Seminar 1971: Practice And Problems In International Pharmaceutical Marketing Research
Author: J. A. Thompson
May 3, 1971
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Citation

Thompson, J. A. (1971a, May 03). The marketing research function in an international pharmaceutical company. ANA - ESOMAR. Retrieved April 26, 2024, from


https://ana.esomar.org/documents/the-marketing-research-function-in-an-international-pharmaceutical-company


Research papers

Example of application of advertising research (French)

Useful research can be achieved at various stages of the whole advertising process. First, motivation research about the pro duct and brand-image situation are a guide for the advertising policy (target-client, and effect aimed at). Concept and...

Catalogue: ESOMAR Congress 1970: The Practical Application of Market Research
Author: Marc Vincent
September 1, 1970
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Citation

Vincent, M. (1970a, September 01). Example of application of advertising research (French). ANA - ESOMAR. Retrieved April 26, 2024, from


https://ana.esomar.org/documents/example-of-application-of-advertising-research-french-


Research papers

Example of application of advertising research

Useful research can be achieved at various stages of the whole advertising process. First, motivation research about the pro duct and brand-image situation are a guide for the advertising policy (target-client, and effect aimed at). Concept and...

Catalogue: ESOMAR Congress 1970: The Practical Application of Market Research
Author: Marc Vincent
September 1, 1970
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Citation

Vincent, M. (1970a, September 01). Example of application of advertising research. ANA - ESOMAR. Retrieved April 26, 2024, from


https://ana.esomar.org/documents/example-of-application-of-advertising-research


Research papers

Practical consideration in market research

The aim of the paper is to summarise considerations and some precautions which would help best to evaluate the problems and the practical exercise in market research.

Catalogue: The European Marketing Research Review 1970
Author: Renzo Butazzi
June 15, 1970
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Citation

Butazzi, R. (1970a, June 15). Practical consideration in market research. ANA - ESOMAR. Retrieved April 26, 2024, from


https://ana.esomar.org/documents/practical-consideration-in-market-research