Abstract:
The aim of the paper is to summarise considerations and some precautions which would help best to evaluate the problems and the practical exercise in market research.
Research Papers
Ten years of media research and planning in Italy
Catalogue: Seminar 1980: Media Measurement And Media Choice
Author: Vittorio M. Meroni
 
June 15, 1980
Research Papers
Survey at newsstands
Catalogue: Seminar 1972: Marketing And Research In The Publishing Industry
Author: Carlo Erminero
Company: Demoskopea
June 15, 1972
