Abstract:
The aim of the paper is to summarise considerations and some precautions which would help best to evaluate the problems and the practical exercise in market research.
This could also be of interest:
Research Papers
Some consideration in the application of market research
Catalogue: ESOMAR/WAPOR Congress 1959
Author: David Godwin
 
June 15, 1959
Research Papers
Some consideration in the application of market research (French)
Catalogue: ESOMAR/WAPOR Congress 1959
Author: David Godwin
 
June 15, 1959
Research Papers
Market research in Eastern Europe
Catalogue: The European Marketing Research Review 1966
Author: Paul Zieber
 
August 1, 1966
![The documents and videos are available for ESOMAR members only!](/static/img/ana_document_bg.png)