Resources Library by ANA

Reliability and predictive validity in consumer neuroscience

Catalogue: Congress 2015: Revelations

Company: Nielsen

Date: October 1, 2015

Author: Michael E. Smith

Shedding the chastity belt

Catalogue: Asia Pacific 2015: Asia Means Business

Company: Kantar

Date: June 15, 2015

Authors: Farah Bashir, Karan Kumar, Poonam V. Kumar

Reliability and predictive validity in consumer neuroscience

Catalogue: Congress 2015: Revelations

Company: Nielsen

Date: June 15, 2015

Author: Michael E. Smith

Is research to creativity like a pin to a balloon?

Catalogue: Asia Pacific 2014: Celebrating Asian Creativity

Company: Cimigo

Date: June 15, 2014

Authors: Leonardo O'Grady, Joe Wheller, Charles Wigley

'Power of laughter'

Catalogue: Congress 2014: What Inspires?

Company: GfK

Date: June 15, 2014

Authors: Christian Kurz, Jo McIlvenna, James Guerrier, Julia Lamaison

Targeting ethnic minorities

Catalogue: Congress 2013: Think Big

Date: June 15, 2013

Author: Anne-Sophie Lenoir

Driving a responsible behaviour. Illusion or reality?

Catalogue: CEE Research Forum 2014: East Connection

Date: June 15, 2013

Author: Yvan Goupil

Break through the one-way mirror

Catalogue: Qualitative 2011: Embrace, Inspire And Celebrate!

Date: November 13, 2011

Authors: Dirk Lorré, Benoit Gaillard

Mobile= location= effect

Catalogue: Congress 2011: Impact

Date: September 18, 2011

Authors: Marnix van Gisbergen, Arief E. Hühn, Paul E. Ketelaar, Vassilis-Javed Khan, Koos Nuijten

Measuring the brand impact of search

Catalogue: WM3 2009: Change Is In The Air...

Company: Dentsu Macromill Insight

Date: May 7, 2009

Authors: Jonny Protheroe, Mark Greenstreet

Intimate and intimidating

Catalogue: Qualitative 2008: Consumer Choice

Company: Rheingold GmbH & Co. KG

Date: November 20, 2008

Authors: Sebastian Buggert, Kirsten Juchem, Jens Lönneker

Pushing the envelope

Catalogue: Congress 2008: Frontiers

Company: Microsoft

Date: September 26, 2008

Author: Beth Uyenco